
Trump Jr.-backed Thumzup Media Corporation has announced the formation of a Crypto Advisory Board, with Alex Hoffman as one of the founding members. With this, the company aims to further strengthen its strategic focus on digital assets and ecosystem development.
Alex is currently the Head of Ecosystem at DogeOS, an app layer of Dogecoin, looking after ecosystem development, partnerships, and growth strategy of the Dogecoin ecosystem. Alex’s work focuses on helping holders and companies put their Dogecoin to work through lending, staking, and other applications that generate yield and expand utility.
In an official release, Chief Officer of Thumzup, Robert Steele stated that this appointment represents the first step in broadening the company’s crypto talent pool. “We plan to attract more leaders in blockchain while expanding industry alliances, such as our collaboration with Coinbase, to accelerate the development of this business line,” he added.
Lately, Thumzup has been actively looking into cryptocurrency mining. Last week, Thumzup announced the acquisition of Dogehash Technologies in a $153.8 million all-stock transaction.
“Dogehash is an industrial‑scale blockchain infrastructure company focused exclusively on mining Scrypt‑algorithm assets such as Dogecoin and Litecoin. The combined company aims to become the world’s leading Dogecoin mining platform and will leverage Dogecoin Layer-2 infrastructure via staking in DeFi products within the DogeOS ecosystem to enhance miner economics and amplify yield beyond base block rewards,” said Thumzup in their press statement.
Earlier this month, the firm had also secured $50 million in fresh funding to expand aggressively into cryptocurrency purchases and large-scale mining operations.

