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By that, I don’t mean more people are buying and wearing watches — although they certainly are — but that the watch industry follows distinct trends.
Much like the clothing industry, two or three features or categories dictate what most brands do annually. In 2025, watch cases are getting smaller, GMTs are still everywhere and there are more integrated sports watches than ever before.
One of the freshest and most alluring new takes on the 1970s concept comes from Farer. The British watchmaker entered the increasingly crowded integrated bracelet market for the first time and went well beyond copying an established design.
Farer brilliantly named its new watch the Integra, Latin for “complete,” and the root for the word “integrated.” Following the linguistic format, all four references have Latin names related to each dial color.
The dark blue dial is called Tenebris, meaning “darkness,” the green dial is Viridis, Latin for “green,” and the copper dial is Cuprum, the Latin for the metal.
