The Smarter Web Company (SWC), a London-listed tech firm and the UK’s largest publicly traded Bitcoin-holding company, has appointed Coinbase Institutional as a new custodian for its Bitcoin treasury. The move underscores SWC’s commitment to strengthening its treasury infrastructure and positioning itself as a global leader in corporate Bitcoin strategy.
Coinbase Institutional will join SWC’s existing custodians to safeguard the company’s growing Bitcoin reserves through Coinbase Prime, the exchange’s institutional-grade custody and execution platform. By expanding its multi-custodian approach, SWC aims to reinforce transparency, improve risk management, and deliver long-term value to shareholders.
CEO Andrew Webley praised the partnership, calling Coinbase “one of the most respected and highly regulated players in the digital asset space.” She added:
“Their institutional-grade custody and execution infrastructure align perfectly with our strategy. We’re delighted to welcome them as a partner to help us scale securely and responsibly.”
The collaboration is expected to further legitimize SWC’s Bitcoin treasury strategy as global adoption accelerates.
SWC’s Expanding Bitcoin Treasury
As of September 16, 2025, SWC holds 2,470 BTC, valued at approximately $2.836 billion at current prices. The company, which began accepting Bitcoin payments in 2023, has since integrated the cryptocurrency as a core treasury asset.
Coinbase Institutional’s addition comes as part of SWC’s “10 Year Plan,” announced earlier this year, which outlines a long-term accumulation strategy. On September 10, the firm added another 30 BTC to its holdings, continuing its steady expansion.
In July, SWC raised £17.5 million to fund its Bitcoin-focused growth strategy, signaling that further purchases are on the horizon. The Coinbase partnership is expected to strengthen the company’s standing as the UK’s top public Bitcoin treasury firm, while potentially boosting its global ranking beyond its current 26th place.
Market Context
Bitcoin has traded sideways in recent weeks, with the price hovering around $115,971 at press time—up 0.5% on the day and 2.6% over the past week, according to crypto.news. Despite the slowdown, optimism remains strong, with traders eyeing a push above $117,000 and a potential retest of the $120,000 level.
