Where eco claims often ring hollow, SealGlobal.Co® and BASF are proving that sustainability is strategy, not spin. By turning chemistry into credibility, the partners are rewriting the rules of profitability with recyclable, repulpable, regulation-ready solutions.
The word ‘sustainability’ has been stretched thin – plastered across campaigns, labels and press releases with varying degrees of substance – but SealGlobal.Co insists on something sharper: measurable impact.
For the South African coatings innovator, sustainability is not a business accessory – it is business. And thanks to its strategic partnership with BASF, SealGlobal.Co® is showing how packaging can be simultaneously more responsible, more profitable and more aligned with the realities of looming global regulation.
‘Think of it as a symbiotic relationship,’ says Marc Lewis, SealGlobal.Co’s marketing director, describing the alliance with BASF. ‘We lean on their global credibility and large voice, and they benefit from the sustainability rub-off of what we’re developing. Together, we bring credibility and innovation into one conversation.’
That conversation, however, is happening against a shifting legal and cultural backdrop. In Europe, where regulators are moving swiftly to outlaw vague environmental claims and ban ‘greenwashing’ altogether, packaging companies face a future in which every word must be backed by proof. As of January 2024, EU member states have just two years to incorporate new rules into national law. Gone will be the days when a label could be casually stamped ‘eco’ or ‘biodegradable’ without evidence. For Marc, this is an opportunity. ‘The market is cluttered with empty claims,’ he says. ‘We’ve designed our solutions to withstand that scrutiny.’
Read more on Packaging And Print Media
