The talks were first reported by the Financial Times, but Tether has not confirmed any final deal. If successful, the move could be Tether’s map to expand beyond crypto. Neura builds robots that can see, hear, and work with people. Its goal is simple.
It wants to create robots that can help in factories today and possibly in homes in the future. The company plans to sell millions of these robots by 2030.
People close to the talks say Neura could be valued between €8 billion and €10 billion if the deal goes through. That would be almost ten times more than its value earlier this year. Neura raised €120 million in January and said it already had €1 billion in orders.
Tether controls USDT, the most traded cryptocurrency in the world. In recent years, the company has used profits from its reserves to invest in new industries. Last year, Tether earned more than $13 billion from interest on the U.S. Treasuries backing USDT.
The company has already invested in more than 140 businesses. These include an agriculture company in Argentina, a brain-implant start-up in the United States and even the Juventus football club.
Tether’s chief executive, Paolo Ardoino, has spoken often about the future of AI and robotics. He believes the world will one day rely on “trillions of AI agents and billions of robots.”
He says Tether wants to be part of that shift. The company says it is exploring many deals in energy, finance, and communication technologies and will confirm details only when agreements are complete.
Neura faces strong competition. Tesla is developing its “Optimus” humanoid robot. Several Chinese companies are racing to scale production. New start-ups like 1X, The Bot Company and Figure AI are also pushing hard.
Still, a major investment from Tether would give Neura fresh momentum as it prepares to bring its robots to the market.
If Tether completes this investment, it would mark one of the biggest crossovers between crypto and robotics so far. It also shows how AI is pulling in major players from different industries. For crypto users, the move signals that Tether wants to shape the future of technology, not just stablecoins.
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