The Telegram Gift market has exploded into a multi-million-dollar economy, with trading volume surpassing $3.5 million in June 2025 alone – exceeding the combined NFT trading volume on $Ethereum and all other non-Ethereum blockchains. Some early adopters have seen returns of over 300x, with $30 gifts transforming into $10,000 collectibles.
Currently, more than 20 existing gifts including Homemade Cake, Jelly Bunny, Spiced Wine, and Santa Hat can be upgraded to collectibles, creating over 1400 unique appearances. Telegram plans to continuously expand the collection with new themed releases and artist collaborations.
Unlike traditional NFTs, Telegram Goodies seamlessly integrates with the messaging experience. When buying a gift for another user, you can send it already upgraded, allowing recipients to unwrap their collectible artwork directly in the chat. This creates an exciting unboxing experience within familiar conversations.
The feature leverages the TON blockchain for quick, low-fee transactions, making it accessible to casual users while attracting serious collectors and influencers who showcase rare gifts as status symbols.
Collectible gifts can be instantly traded to other users if you’re looking for specific appearances or building a collection. Upgraded gifts can be:
Each gift’s rarity depends on:
The update also introduces reactions for service messages, allowing users to quickly respond when someone sends a gift or joins a group. Enhanced search filters now let users sort results by private chats, groups, or channels, while a built-in QR code scanner simplifies link sharing.
For security, Telegram introduced third-party verification icons to help prevent scams and reduce misinformation in the trading ecosystem.
