Andrew Webley, CEO of The Smarter Web Company, has confirmed recent Bitcoin acquisitions and updates on the company’s forthcoming rebrand. In his latest weekly briefing, Webley highlighted significant developments during what he called “a challenging week for the share price,” noting that, despite this, the company emerged in a stronger overall position.
The Smarter Web Company (SWC) added 4 Bitcoin to its growing digital asset treasury this week, advancing its Bitcoin-focused strategy. CEO Andrew Webley reported that the company’s quarter-to-date Bitcoin yield stands at 1.74%, describing it as “not terrible” compared to sector averages. This continued accumulation underscores SWC’s commitment to building long-term value through disciplined treasury management, even amid market volatility.
The latest purchase follows a £0.3 million raise through a Subscription Agreement, often called an “ATM-style” facility. Webley emphasized that the raise was modest and “used with restraint,” reflecting SWC’s cautious approach to capital management.
Despite ongoing pressure on SWC’s share price, Webley challenged market sentiment that values the company below its net asset value (mNAV). “That is what the market currently believes we are worth. I disagree,” he said, expressing confidence that investor recognition will grow as SWC continues to deliver results.
Rebrand Project Nears Completion
A major highlight of Webley’s update was progress on SWC’s rebrand, which appears close to completion. He noted that the new website and creative assets are “taking shape nicely,” with a potential launch expected before the end of the year. The rebrand is designed to modernize SWC’s corporate identity while better reflecting its Bitcoin-focused mission.
“All the other elements within the rebrand project are getting much closer,” Webley added, hinting at broader structural and visual updates. He also revealed that several initiatives remain confidential but are actively underway. “We have several important projects consuming most of my time,” he said, suggesting that further developments may be announced in the coming months.
Strengthening Investor Relations and Community Engagement
Webley praised SWC’s investor community, thanking supporters for their engagement online and at recent events. He highlighted the community-led “Smarter Dash” initiative, a website created by investors to foster transparency and collaboration.
This week, Webley also took part in a live X Spaces session with Jesse Myers, addressing investor questions and providing updates on company progress. “We collect the main questions from investors and discuss them – aiming to answer with as much transparency as possible,” he said. Through social media and public appearances, Webley emphasizes his commitment to maintaining trust during a period of market uncertainty.
Looking Ahead: Aquis Showcase and Future Plans
SWC is preparing for increased visibility in the coming weeks. Webley will represent the company at the Aquis Showcase 2025 on November 19 at the Royal College of Surgeons in London. The event will feature live company pitches and Q&A sessions with investors. He encouraged supporters to attend and vote for SWC as the “Best Listed Company on Aquis,” citing the company’s achievements throughout 2025 as a strong case for recognition.
Despite market headwinds, Webley remains optimistic. “Investing in a Bitcoin treasury company requires belief in Bitcoin and belief in management,” he said. “We are working tirelessly on the mission, and we are more confident than ever.” As SWC continues its Bitcoin accumulation, completes its rebrand, and deepens investor engagement, the company appears well-positioned for renewed momentum heading into the final months of 2025.
