The MEO Arena is set to become the epicentre of the SBC Summit 2025, with the return of the Super Stage, a dynamic blend of business and entertainment that spans from 16 to 18 September.
First introduced in 2024, the Super Stage quickly became a hallmark of the annual industry event, hosting marquee names like Sir Tim Berners-Lee and Tony Hawk and giving rise to the now-global INFINITY party series. This year, it promises to be even more ambitious, combining daytime keynotes and panels with evening celebrations and live music.
Rasmus Sojmark, CEO & Founder of SBC, said: “I think the Super Stage is a special place because, while the conference as a whole is about education, this stage is really about inspiration. That’s why we’re bringing these names to you. There’s so much to learn from people who have, quite frankly, built things used by billions or shaped the way we tell stories and market products today.”
Headlining the daytime programming are two global tech and marketing figures: Randi Zuckerberg and Gary Vaynerchuk. Zuckerberg will open the summit on 16 September with her keynote, “Move Fast and Break Things”, exploring how AI, crypto, and blockchain can be leveraged in a fast-moving digital environment. The following day, Vaynerchuk will deliver “Day Trading Attention”, a session set to challenge conventional thinking on branding and audience engagement.
The Super Stage will also spotlight the gambling industry’s top executives in “The Super CEO Panel: The Gambling World – Present and Future”. Industry leaders, including Dan Taylor (Flutter International), Neil Menashe (Super Group), Jesper Svensson (Betsson Group), and Joanne Whittaker (Betfred), will offer insights on the sector’s evolving landscape.
Another major highlight will be the “Legends Charity Match: The Positive Power of Football”. The session, hosted by TV presenter Kirsty Gallacher, will feature over 20 football stars from Monday’s €1 million ($1.15 million) charity match, including Gaizka Mendieta, Marek Hamšík, Leonardo Bonucci, and Giorgos Karagounis.
Evenings at the Super Stage will be marked by two award shows. On 17 September, the inaugural Affiliate Leaders Awards will celebrate affiliate marketing excellence across 24 categories, drawing 600 attendees. The next night, the 12th edition of the SBC Awards will bring together 1,200 industry leaders to recognise achievements across 37 categories. The ceremony will be hosted by football legend Peter Schmeichel.
The summit concludes with the INFINITY Lisbon closing party, featuring headline sets by DJ Mag’s four-ranked DJ ALOK and global showman Timmy Trumpet, promising a high-energy end to the three-day event.
“SBC Summit isn’t just the Greatest Show in Gaming because of one standout feature,” said Sojmark. “It’s the entire experience: the journey, the hospitality, the energy, the connections. It’s about leaving the event inspired, full of ideas – and yes, having had a great time too.”
More information on how to attend SBC Summit 2025 and ticket options here.
