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Social media plays a vital role in non-fungible token projects by facilitating two-way communication, fostering brand loyalty, and building community through interactive content like polls and shared user experiences. In response to these benefits, many non-fungible token projects have used different techniques, including posting daily updates, to ensure they build strong trust. In this highly competitive arena, Chimpers has emerged as the most followed NFT project with 2.8 million followers.
Chimpers Tops in Social Media Following
Earlier this week, ‘Carls,’ one of the high-profile crypto and non-fungible token collectors and researchers, conducted a short analysis to determine which was the most followed non-fungible token project on various social media platforms. In his research, Carls has combined data from Instagram, which has +2 billion monthly active users, TikTok, which has at least 1.59 billion global users as of January 2025 and YouTube, which has over 2.7 billion active users as of 2025.
Carls has found that Chimpers, a retro-style digital collectible brand on the Ethereum blockchain, featuring a non-fungible token collection of 5,555 anime-inspired, pixel-art characters created by pixel artist Timpers, is the most followed NFT project with over 2.8 million followers. Chimpers is known for its retro, pixel art aesthetic, deep lore, and its focus on storytelling within the Web3 space to create a brand that extends beyond NFTs into physical toys, comics, and other consumer products.
Pudgy Penguins, a non-fungible token project featuring a limited set of 8,888 pfps, has emerged as the second most followed non-fungible token brand, with over 2.7 million followers. Pudgy Penguins is known for its transformation from a simple profile picture project into a globally recognized brand with a loyal community, extending into real-world products like NFT toys sold at major retailers, the creation of physical merchandise, and the development of its own metaverse, Pudgy World.
Beanz, a non-fungible token collection from Chiru Labs, featuring a fixed supply of 19,950 anime-themed pfps hosted on the Ethereum blockchain network, has emerged as the third most followed NFT project on social media, with 988,000 users. Beanz NFTs are known for their distinct and simple artwork, unique personalities, and their exclusive role in expanding the Azuki ecosystem.
Other NFT projects following the Beanz NFT in following on social media include Crynosaurz, a non-fungible token collection with a limited set of 10,000 NFTs with 691,000 followers, Azuki, an NFT collection featuring a limited set of 10,000 anime-themed NFTs with 594,000 followers, and Bored Ape Yacht Club, an NFT collection featuring a limited edition of 10,000 profile pictures, with 501 followers.
How Does Social Media Help NFTs?
NFT projects use social media for engaging and growing their communities by sharing updates, teasing drops, running contests, and fostering discussions on top social media platforms like X, Instagram, and TikTok. This strategy helps NFT projects build excitement and loyalty, allowing them to create exclusive experiences, reward loyal followers, and turn casual social media fun into dedicated community members who are invested in the project’s growth.
Social media also facilitates meaningful interactions such as likes, shares, comments, and direct messages between users and content creators, which in turn builds NFT brand awareness, fosters customer loyalty, and creates authentic connections with audiences. Social media has shaped many NFT projects primarily by acting as a vital marketing and community-building platform, driving demand and influencing value through promotion and creator engagement.
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