Strive Asset Management has unveiled a $500 million stock sales program aimed at funding additional Bitcoin purchases, according to a newly released company statement.
The publicly traded firm said the net proceeds will go toward “general corporate purposes,” including acquiring Bitcoin and Bitcoin-related products, as well as supporting working capital. Strive also noted that it intends to purchase unspecified “income-generating assets” to expand its operations.
Strive deepens Bitcoin-focused strategy
Founded in 2022 by entrepreneur and former presidential candidate Vivek Ramaswamy, Strive pivoted earlier this year to a Bitcoin treasury model through a public reverse merger, shifting its balance sheet toward long-term Bitcoin accumulation. The company currently holds 7,525 BTC, making it the 14th-largest corporate holder of the asset, according to its disclosures.
The firm’s approach mirrors the strategy pioneered by Michael Saylor’s MicroStrategy, which has aggressively acquired Bitcoin through debt and equity financing. Strive increased its holdings in September after agreeing to acquire Semler Scientific, a move that pushed the combined company into the ranks of major corporate Bitcoin holders.
Strive’s share price rose after the latest announcement and has more than doubled since the start of the year, according to market data.
Index classification debate
Strive has also emerged as a prominent voice in the ongoing debate over how digital-asset-heavy companies should be treated in major stock indices. Earlier this month, CEO Matt Cole commented on MSCI’s consultations with institutional investors regarding whether to exclude companies whose balance sheets are more than 50% crypto assets. Cole argued that such exclusions could distort capital allocation and restrict investor choice.
The outcome of MSCI’s review may influence index funds and ETFs that track its benchmarks, potentially affecting billions in passive capital flows.
Since launching its first ETF in August 2022, Strive has grown to more than $2 billion in assets under management, according to company data. Unlike spot Bitcoin ETFs that offer direct price exposure, Bitcoin treasury companies often use balance sheet leverage, equity issuance, and acquisitions to amplify returns—along with the risks.
Analysts say that if fully deployed into Bitcoin purchases, Strive’s new $500 million stock program could significantly expand its BTC holdings.
