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Bitcoin

Strategy’s Bitcoin Bet: A High-Stakes Balancing Act

Last updated: February 3, 2026 10:10 pm
Published: 2 hours ago
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Even as the cryptocurrency market faced a significant weekend sell-off, the investment firm Strategy maintained its aggressive accumulation of Bitcoin. The company executed another substantial purchase while simultaneously increasing the dividend on one of its preferred share classes. This dual move raises questions about the resilience of its approach should Bitcoin’s price continue to test its average entry level.

Market sentiment has turned notably negative on Strategy’s shares, reflecting the volatility in its core holding. Provided data illustrates a sharp decline: the stock has shed approximately 27% of its value over the past 30 trading days and is currently hovering just above its 52-week low. This pressure underscores the market’s sensitivity to the interplay between Bitcoin’s price swings and the company’s ongoing financing activities.

The scale of the latest purchase also provides context. At 855 BTC, the buy is modest compared to earlier January acquisitions. The company reported its largest purchase of the year on January 20, involving over 22,000 BTC. This was preceded by buys of 13,627 BTC on January 12 and 1,283 BTC on January 5.

According to a company release dated February 2, Strategy raised a net amount of $106.1 million through the sale of Class A common stock under an “at-the-market” offering program between January 26 and February 1. A direct allocation of $75.3 million from these proceeds was used to purchase 855 Bitcoin at an average price of $87,974 per coin.

This acquisition brings Strategy’s total Bitcoin holdings to 713,502 BTC. The cumulative cost basis for this massive portfolio stands at approximately $54.26 billion. For investors, a critical metric is the average purchase price per Bitcoin, which the company states is $76,052. With Bitcoin trading around $77,000 at the time, the unrealized gain on the entire position was minimal.

Should investors sell immediately? Or is it worth buying Strategy?

The subsequent weekend downturn briefly pushed the holdings into negative territory. Reports indicated that unrealized losses approached the $1 billion mark at daily lows before a partial recovery in Bitcoin’s price.

Key Data Points (from the release):

– Latest Purchase: 855 BTC for $75.3 million (avg. $87,974 each)

– Total Holdings: 713,502 BTC (Total cost ~$54.26 billion)

– Average Cost Basis: $76,052 per BTC

– Net Proceeds from ATM Offerings: $106.1 million

In a parallel move on the capital side, Strategy adjusted its dividend policy. The annual dividend rate for its “Variable Rate Series A Perpetual Stretch Preferred Stock” was increased from 11.00% to 11.25%, effective January 31. Following this, on February 2, the board declared a cash dividend of $0.9375 per share for the month ending February 28, aligning with the new rate.

The company’s report notes that sales of preferred shares have previously financed the purchase of more than 27,000 BTC. A notable detail from the recent period is that between January 26 and February 1, no sales were conducted under the various preferred share programs. This inactivity preserves Strategy’s capacity to raise additional capital through this channel in the future.

The current market climate places a spotlight on one dominant factor: with Bitcoin’s price teetering just above the company’s average cost, both the impact on its balance sheet and broader investor sentiment remain acutely vulnerable to any sudden price movements.

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