After a grueling Q4 2025 that saw Strategy struggling with multi-billion dollar unrealized losses and liquidity concerns, the tide in 2026 isn’t just turning.
With BTC climbing past the $95,000 mark, Strategy’s stock MSTR jumped by 6.34% to $179.33 as per Google Finance.
According to a 12th of January filing with the SEC, Director Carl Rickertsen purchased 5,000 shares of the company at an average price of approximately $155.88 per share. So, the total transaction was valued at nearly $780,000.
This carries significant weight because Rickertsen, a board member since 2002, has spent the last several years almost exclusively as a seller.
This move marks his first open-market purchase since 2022 and suggests that leadership views the recent 68% pullback from 2024 highs as a bottoming-out phase rather than a structural failure.
Amidst this, TD Cowen made a recent MSTR price target revision.
Yet despite that, the broader institutional consensus remains overwhelmingly aggressive.
According to data from 13 Wall Street analysts who have provided 12-month price targets for Strategy in the last quarter, the outlook is nothing short of vertical.
The average price target sat at $448.18, representing a staggering 149.92% upside from the current trading price of $179.33.
While forecasts vary, the range remains high, with a floor estimate of $229.00 and a ceiling that stretches as high as $705.00.
Additionally, the firm recently reported its largest weekly acquisition since mid-2025, snapping up 13,627 Bitcoin [BTC] in just seven days.
This buying spree brings the total corporate hoard to a staggering 687,410 BTC, cementing its position as the world’s largest corporate holder.
This followed the MSCI reviewing a policy that would exclude “Digital Asset Treasury” (DAT) firms with more than 50% of their balance sheet in crypto from its global indices.
As per experts, removal would have triggered up to $8.8 billion in forced selling by passive index funds.
However, MSCI postponed the removal this week, allowing the company to remain in major equity indexes and reducing liquidity concerns.
