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Backed by Stormrock’s growth, founders Lucas Nova & Fabien Dumas unveil a tech ecosystem to scale and replicate high-recurrence e-commerce performance
Zug, Switzerland, July 24, 2025 (GLOBE NEWSWIRE) — Stormrock, a Swiss e-commerce group that generated €24 million in revenue in 2024 through its portfolio of high-recurrence consumer brands, is now expanding its impact in the tech and retail space. Its founders, Lucas Nova and Fabien Dumas, have announced the launch of Nemesis: a Swiss-based incubator for high-potential e-commerce brands, along with a proprietary AI-powered SaaS platform built to industrialize the systems and methods behind their growth. The goal: provide other founders access to the operational playbooks and AI agents that turned Stormrock into a category leader.
Fabien Dumas, Co-Founder of Nemesis
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Why is this launch strategic?
Nemesis is designed to help founders scale fast and sustainably through:
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A favorable Swiss legal and tax environmentDirect access to Stormrock’s full operating ecosystemInternal tools, automation frameworks, and AI capabilitiesStrategic support with minority equity participation (20-30%) How does their model work?
Nova and Dumas built their method on complete control of the customer lifecycle. Their operational model includes:
Hyper-personalized user journeys through large-scale A/B testingAutomated behavioral segmentation enginesAn internal AI stack spanning Ads, CRM, Product, CRO, FinanceProcesses tested across multiple high-growth DTC brands What does the SaaS include?
The upcoming software platform replicates the systems that powered Stormrock’s growth:
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Predictive segmentation algorithmsAI-driven CRO optimization modulesAutonomous AI agents for Ads, CRM, Product and FinanceCollaborative dashboards focused on founder-led decision making The goal: provide a repeatable, intelligent, and scalable growth system to high-potential founders.
Key Metrics and Data
€24M in revenue reached in 2024 through Stormrock€60M projected by 202730+ brands scaled using the same methodologyAI stack deployed across 6 core departmentsThousands of ad variants tested each quarterCustomer retention rates above industry benchmarks Official Statements
“Nemesis was built to structure everything we’ve tested, proven, and refined over the years. It’s a realistic acceleration platform for founders aiming for operational excellence.” – Fabien Dumas, Co-Founder”Our goal is clear: to help ambitious founders grow faster without rebuilding the wheel or repeating mistakes we’ve already solved.” – Lucas Nova, Co-Founder About
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Stormrock is a high-recurrence e-commerce brand launched by Lucas Nova and Fabien Dumas. After reaching €24M in revenue, the founders structured their methods into Nemesis, a Swiss incubator for direct-to-consumer businesses, and a SaaS platform designed to replicate their AI-driven, high-efficiency growth engine at scale.
Lucas Nova Co-Founder of Nemesis
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Press inquiries
Stormrock
Fabien Dumas
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[email protected]
+33 5 32 88 01 45
Waldhof 1, Zug, Switzerland
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