APAC holds the largest share of global stevia market, while growing health awareness, and rising demand for natural plant-based sweeteners drive further expansion.
Hyderabad, Feb. 24, 2026 (GLOBE NEWSWIRE) — According to the latest report by Mordor Intelligence, the stevia market size is valued at USD 1.03 billion in 2026, and is projected to reach USD 1.71 billion by 2031, registering a CAGR of 10.62% during 2026-2031. Market expansion is driven by increasing regulatory validation, rising health concerns associated with sugar consumption, and the accelerating adoption of plant-based sweetening solutions across food, beverage, pharmaceutical, and nutraceutical applications. Strengthening regulatory support, including FDA GRAS approvals for rebaudioside M and enzyme-modified steviol glycosides, has significantly enhanced manufacturer confidence and expanded commercial applications globally. Technological advances in bioconversion and precision fermentation are improving taste profiles and lowering production costs, enabling stevia to move beyond niche applications into mainstream reformulation strategies. While Asia-Pacific continues to dominate cultivation and processing, supply-chain scrutiny and tariff risks are encouraging diversification of sourcing strategies.
Stevia Market Drivers and Key Trends
Natural Sweeteners Shift and Rapid Product Innovation:
Growing demand for clean-label, plant-based sweeteners is accelerating stevia adoption across food and beverage applications. Regulatory clarity and GRAS recognition have strengthened buyer confidence, while advances in fermentation-derived Reb M and Reb D are resolving taste limitations, enabling wider rollout of zero-sugar and reduced-sugar products.
Technology-driven Expansion into High-value Applications:
Innovations in extraction, bioconversion, and precision fermentation are improving stevia’s flavor consistency, scalability, and sustainability. At the same time, expanding use in pharmaceuticals and nutraceuticals is opening higher-margin opportunities, positioning stevia as a long-term growth driver beyond traditional beverage reformulation.
For a full breakdown of market size, segmentation data, and competitive intelligence on the stevia market, read details of the Mordor Intelligence report at https://www.mordorintelligence.com/industry-reports/stevia-market?utm_source=globenewswire
Regional Stevia Market Dynamics
Asia-Pacific: The region plays a central role in the stevia market due to integrated cultivation-to-processing ecosystems across China, India, and Japan. Ongoing trade scrutiny and labor compliance requirements are encouraging sourcing diversification, creating opportunities for emerging suppliers.
North America and Europe: North America remains a stable, mature market supported by regulatory clarity and strong consumer acceptance. Europe is increasingly focused on premium, clean-label stevia applications, with manufacturers leveraging blending and fermentation technologies to overcome taste challenges.
South America and the Middle East: South America, particularly Paraguay, retains strategic importance, traditional leaf cultivation, and strong traceability credentials. In the Middle East, sugar-tax policies are accelerating reduced-sugar reformulation, supporting stevia adoption across food and beverage categories.
Competitive Landscape
The global stevia market is moderately fragmented, with competition between technology-driven innovators and scale-focused producers. Large players leverage advanced fermentation platforms, R&D capabilities, and global distribution networks, while regional suppliers compete on cost and localized sourcing.
Emerging companies using precision fermentation and sweet-protein technologies are disrupting traditional extraction-based models, intensifying innovation pressure. The competitive landscape is increasingly bifurcated between premium, technology-enabled suppliers and high-volume, cost-competitive producers.
Natural Sweeteners Market Size – The natural sweeteners market is expected to grow from USD 37.45 billion in 2025 to USD 40.44 billion in 2026, reaching USD 59.37 billion by 2031 at 7.99% CAGR. This growth is driven by consumers shifting to healthier dietary alternatives and increasing awareness about health conditions like obesity and diabetes. The food industry’s clean label practices and natural ingredient incorporation also fuel this growth. Government policies supporting natural sweeteners and sugar reduction further boost the market. Heightened awareness about synthetic sweetener health implications drives demand for natural alternatives.
Food Flavors Industry Share – The food flavors industry is valued at USD 20.26 billion in 2025, estimated to reach USD 21.27 billion in 2026, and projected to hit USD 27.12 billion by 2031 at 4.98% CAGR. The industry adapts to regulatory changes, like the US phasing out petroleum-based colorants, prompting innovation. Companies leverage technologies like precision fermentation and AI-guided formulations to meet market demands. Modern sourcing strategies ensure consistent ingredient availability, and clean-label reformulations balance cost efficiency with natural preferences.
Food Additives Industry Trends – The global food additives industry is expected to grow from USD 144.89 billion in 2025 to USD 149.96 billion in 2026, reaching USD 178.11 billion by 2031 at 3.5% CAGR. The industry prioritizes ingredient functionality and consumer acceptance over cost optimization. Manufacturers focus on clean-label ingredients and natural additives, driving growth in natural alternatives. Categories like colorants and hydrocolloids see significant shifts towards natural options. Consumer preferences and regulations drive this shift to natural food additives.
About Mordor Intelligence
Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals. With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, and logistics.
Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same.
