On September 24, The Sandbox Premieres Alpha Season 6, featuring Peaky Blinders, Black Mirror, Atari, King Kong, Terminator, and More – Plus Evolving Collectibles and Fresh Gameplay Upgrades
LOS ANGELES–(BUSINESS WIRE)–$SAND #UGC–The Sandbox, the leading gaming and social platform and a subsidiary of Animoca Brands, today announced the launch of Alpha Season 6 (AS6), a nine-week celebration of interactive worlds, entertainment, and community creativity. This season is headlined by Cirque du Soleil Entertainment Group, reimagining the artistry and emotion of its live shows into breathtaking digital experiences that anyone can step into — starting with Luzia and later Mad Apple. To prepare for AS6, players can grab a Premium Pass to access limited edition items, unlock exclusive content, receive bonus in-game currency and collectibles, and be eligible for a share of a prize pool. Additionally, the season-exclusive Cirque du Soleil Mannequins are now available via http://www.sandbox.game. The Sandbox’s Alpha Season 6 featuring Cirque du Soleil will be free to play worldwide on Windows and Mac via http://www.sandbox.game starting on September 24, 2025.
“Alpha Season 6 is the next stage for The Sandbox, where social entertainment is at the forefront,” said Robby Yung, CEO of The Sandbox. “Powered by new features such as multiplayer matchmaking and advanced NPCs alongside iconic Cirque du Soleil as the season headliner, Alpha Season 6 will bring together our global community of brands, creators, and players to push the boundaries of immersive, interactive gaming.”
Cirque du Soleil Collectibles
Alpha Season 6 also introduces a new Season-long collectible mechanic starring Mannequin avatars from Cirque du Soleil. Players can acquire these avatar collectibles through quests and in-game progression, and transform them into exclusive costumes inspired by real Cirque du Soleil performers. Each transformation not only unlocks an exclusive, dazzling look, but also provides Season bonuses, giving players new ways to shine and compete across Season 6.
“We’re thrilled to bring the wonder of Cirque du Soleil into The Sandbox in a way that’s interactive and accessible to fans everywhere,” said Noah Lemieux Bernier, Vice President of Digital & Customer Experience at Cirque du Soleil Entertainment Group. “By transforming our shows into playable experiences, we’re opening a new stage where artistry, imagination, and play come together, allowing fans to step into the shoes of our world-renowned performers and explore the magic of Cirque du Soleil from within!”
Evolving Gameplay and Creator Tools
Alpha Season 6 is powered by the Game Maker 0.12 update, bringing significant upgrades to The Sandbox’s gameplay and creator tools. New Dash and Glide abilities add speed and style to parkour challenges, while persistence and multiplayer matchmaking ensure smoother, more replayable adventures. With more mini-games, platformers, and social hubs to explore, Alpha Season 6 represents a leap forward in both playability and community-driven creation.
The Sandbox, a subsidiary of Animoca Brands, is an immersive metaverse platform in which users play, create, and monetize unique experiences alongside their favorite brands, IPs, and celebrities across gaming, entertainment, music, art, and more. The Sandbox leverages web3 technologies to fully enable end-user creation and creator economies, disrupting existing platforms by providing both Players and Creators with true ownership of their assets, creations, and rewards as non-fungible tokens (NFTs). Over 400 partners have joined The Sandbox, including Warner Music Group, Gucci, Ubisoft, Paris Hilton, Attack on Titan, Snoop Dogg, Lacoste, Steve Aoki, The Smurfs, and many more. For more information, please visit http://www.sandbox.game and follow the regular updates on Twitter, Medium, and Discord.
About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2023, is a leader in digital entertainment, blockchain, and gaming. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Bondly, and Lympo. In addition, Animoca Brands has a growing portfolio of more than 150 investments in blockchain companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information, visit http://www.animocabrands.com or follow on Twitter or Facebook.
