Web3, the evolving iteration of the internet built on blockchain technology, is fundamentally reshaping how information is created, distributed, and consumed. This paradigm shift presents both challenges and opportunities for journalists and marketers alike.Customary models are being disrupted by decentralized platforms, tokenized incentives, and a growing demand for openness and user ownership.
Traditional journalism faces increasing challenges, including declining trust, revenue pressures, and the spread of misinformation. Web3 offers potential solutions. Decentralized platforms can bypass traditional gatekeepers,allowing journalists to publish directly to audiences and retain greater control over their work. Blockchain technology can enhance transparency and verify the authenticity of news content, combating the proliferation of “fake news.”
