Published on February 7, 2026
The Souvenirs, Gifts & Folk Art Travel Fair joins Athens Travel Expo, Thessaloniki Tourism Fair, Crete Trade Expo and Greek Hospitality Investment Summit to create an unmissable February tourism explosion across Greece, and this moment cannot be ignored. Now, as the Souvenirs, Gifts & Folk Art Travel Fair joins Athens Travel Expo, Thessaloniki Tourism Fair, Crete Trade Expo and Greek Hospitality Investment Summit, Greece stands at the centre of a tourism shift. Therefore, Travel And Tour World urges readers to follow how February, tourism, explosion, Greece, trade, travel, hospitality, investment, summit, fair and expo connect. Because when these forces join, history follows. Read on.
Greece is not only a land of turquoise waters, historic ruins, and sun-drenched islands — it is also a powerhouse in tourism trade fairs and business expos. Every February, travel professionals, exhibitors, and global buyers flock to the country for events that showcase Greece’s vibrant tourism industry. Among these, the Souvenirs, Gifts & Folk Art Travel Fair series stands out as a landmark event. This guide highlights seven unmissable tourism trade fairs in Greece this February, offering insights for travel businesses, international buyers, and industry enthusiasts who want to gain a competitive edge in the Greek tourism market.
1. Souvenirs, Gifts & Folk Art Travel Fair – Thessaloniki
The Thessaloniki edition of the Souvenirs, Gifts & Folk Art Travel Fair is the flagship event of the series, bringing together hundreds of exhibitors, artisans, and tourism industry professionals. Held in February, this fair showcases the best in Greek folk art, handcrafted souvenirs, decorative gifts, and cultural merchandise. Attendees can explore a wide range of products, from traditional textiles and jewellery to unique regional crafts. This fair is not only a marketplace but also a networking hub, allowing travel agencies, hotel managers, and wholesalers to establish strategic partnerships. The Thessaloniki fair is renowned for fostering international collaboration and giving small businesses access to global markets. The city’s modern exhibition facilities combined with rich cultural heritage make it an ideal venue for showcasing Greece’s creative talent and tourism products. Visitors leave with both business opportunities and a deeper appreciation of Greek folk art.
2. Souvenirs, Gifts & Folk Art Travel Fair – Rhodes
The island of Rhodes hosts another edition of the Souvenirs, Gifts & Folk Art Travel Fair, offering a regional focus on Dodecanese crafts and local tourism products. In February, exhibitors display traditional souvenirs, local handcrafts, and artistic creations inspired by the island’s rich history. Travel industry professionals benefit from one-on-one meetings with suppliers, enabling direct sourcing and international distribution. The fair also introduces emerging designers to a wider audience, giving smaller brands exposure alongside established exhibitors. Rhodes provides an ideal backdrop for this fair, combining business with an inspiring island atmosphere. Attendees often schedule visits to historical landmarks, blending cultural exploration with professional networking. By connecting local artisans with global buyers, the fair promotes sustainable tourism and supports Greece’s creative industries while stimulating tourism trade during the off-peak season.
3. Souvenirs, Gifts & Folk Art Travel Fair – Corfu
The Corfu edition of the Souvenirs, Gifts & Folk Art Travel Fair is a highlight of the Ionian Islands tourism calendar. Taking place in February, this fair features a wide spectrum of local and regional crafts, including handmade jewellery, decorative items, textiles, and artistic souvenirs. Travel professionals attend to discover new products and forge partnerships with Greek artisans and manufacturers. Exhibitors benefit from exposure to international buyers and media coverage, while visitors enjoy the scenic beauty and cultural richness of Corfu. The fair encourages the growth of small businesses by offering workshops, product presentations, and live demonstrations. It also plays a critical role in promoting Greek cultural tourism globally. By combining business opportunities with immersive cultural experiences, the Corfu fair strengthens Greece’s position as a top tourism destination and a hub for high-quality souvenir products.
4. Athens International Travel & Tourism Expo
The Athens International Travel & Tourism Expo in February is one of the largest B2B tourism trade events in Greece. It attracts hotel operators, tour operators, travel agencies, and destination management companies from across Europe and beyond. Exhibitors present the latest tourism packages, innovative services, and destination marketing strategies, while visitors gain insight into emerging trends and market demands. The expo provides an excellent opportunity for networking and creating strategic partnerships. Attendees can participate in workshops, conferences, and panel discussions to better understand global tourism trends. By attending this expo, tourism professionals can identify new growth opportunities, explore product innovations, and stay ahead of competitors. Greece’s capital, with its rich history and dynamic business environment, offers the perfect setting for hosting such a comprehensive tourism trade fair.
5. Thessaloniki Tourism & Travel Fair
The Thessaloniki Tourism & Travel Fair is a leading trade show in northern Greece, attracting exhibitors from hotels, resorts, cruise lines, and travel agencies. Held in February, it serves as a crucial networking platform for professionals looking to expand their business in the Greek market. Exhibitors showcase a wide range of tourism products, including travel packages, cultural tours, and leisure experiences. Buyers and industry decision-makers attend to discover innovative offerings, negotiate contracts, and form collaborations. The fair also provides opportunities for regional tourism boards to promote destinations and highlight Greece’s cultural and natural attractions. With its strategic timing in February, the fair boosts tourism-related business activity during the off-season and helps establish connections for the summer travel season. It is considered a must-attend event for serious tourism professionals.
6. Greek Hospitality & Tourism Investment Summit
The Greek Hospitality & Tourism Investment Summit is an essential event for investors, developers, and entrepreneurs in the tourism sector. In February, the summit convenes decision-makers, hospitality executives, and financial professionals to explore investment opportunities in Greece’s tourism industry. Exhibitors include hotel chains, property developers, tourism service providers, and government agencies promoting investment initiatives. Attendees gain insights into emerging trends, sustainable tourism development, and market analysis. The summit also offers one-on-one meetings, keynote presentations, and panel discussions with industry leaders. By participating, professionals can identify profitable opportunities, forge partnerships, and learn strategies to navigate Greece’s dynamic tourism landscape. This summit complements product-focused fairs like the Souvenirs, Gifts & Folk Art Travel Fair by connecting financial and operational stakeholders with tourism businesses.
7. Crete Travel & Tourism Expo
Crete hosts a major February trade fair focusing on tourism development, showcasing the island’s hotels, resorts, tour operators, and cultural tourism initiatives. The Crete Travel & Tourism Expo provides a platform for exhibitors to highlight packages, experiences, and services to international buyers. Attendees include tourism agents, travel media, and destination management professionals seeking unique offerings. The expo promotes regional tourism, encourages investment, and supports collaboration among Greek tourism operators. Exhibitors gain visibility, network with key stakeholders, and explore opportunities for cross-promotion and strategic alliances. With Crete’s iconic landscapes, historical sites, and cultural heritage, the expo combines business with exploration, offering a holistic experience for tourism professionals and reinforcing Greece’s reputation as a world-class destination.
Strategic Importance of Greek Tourism Fairs in February
Greek tourism trade fairs in February are critical for business development, international exposure, and cultural promotion. The Souvenirs, Gifts & Folk Art Travel Fair series in Thessaloniki, Rhodes, and Corfu leads the way in promoting artisan products and creative tourism merchandise. Other expos and summits, such as the Athens International Travel & Tourism Expo and the Greek Hospitality & Tourism Investment Summit, enable stakeholders to access investment insights, discover emerging trends, and expand their networks. These events attract global buyers, encourage sustainable tourism, and stimulate economic activity during a traditionally slower travel month. They also serve as platforms for showcasing Greece’s rich cultural heritage, regional diversity, and innovation in tourism services. By participating in these fairs, businesses can establish long-term relationships and contribute to the growth of the Greek tourism sector.
Tips for Maximising Your Visit to February Tourism Fairs
To get the most from attending Greek tourism trade fairs in February, professionals should plan logistics carefully. Book accommodations early, as city centres and islands fill quickly during event periods. Prepare clear business objectives, including target suppliers, partnerships, and product categories. Take advantage of networking opportunities, workshops, and seminars to gain market intelligence and industry insights. Exploring cultural landmarks and regional attractions enhances the overall experience and fosters deeper engagement with local businesses. By combining strategic planning with cultural immersion, attendees can maximise their ROI, gain inspiration, and develop meaningful connections with peers, suppliers, and buyers across Greece’s tourism ecosystem.
Why the Souvenirs, Gifts & Folk Art Travel Fair Series is Unmissable
The Souvenirs, Gifts & Folk Art Travel Fair is more than a trade fair — it is a cultural institution in Greece’s tourism calendar. It empowers local artisans, supports small businesses, and connects Greek creativity with international buyers. Exhibitors gain global exposure, while buyers discover exclusive products that enrich tourism experiences. This series enhances Greece’s reputation for quality craftsmanship, sustainable tourism, and authentic cultural experiences. Its editions in Thessaloniki, Rhodes, and Corfu provide diverse regional perspectives, reflecting local traditions, folklore, and design innovation. For tourism professionals seeking high-quality, market-ready products, attending the Souvenirs, Gifts & Folk Art Travel Fair is essential for sourcing, networking, and staying competitive in the fast-paced global tourism industry.
Conclusion
February in Greece is an unparalleled month for tourism trade fairs and business expos. From the flagship Souvenirs, Gifts & Folk Art Travel Fair in Thessaloniki to regional editions in Rhodes and Corfu, and major events like the Athens International Travel & Tourism Expo and Greek Hospitality & Tourism Investment Summit, travel professionals have numerous opportunities to connect, source products, and explore market trends. These fairs support sustainable tourism, promote Greek culture, and strengthen international partnerships. For anyone serious about tourism business in Greece, February offers the perfect blend of professional growth, cultural immersion, and business opportunity. The Souvenirs, Gifts & Folk Art Travel Fair series remains at the forefront, making Greece a hub of innovation, creativity, and global tourism excellence.
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