It’s a great company with a bright future, but the stock is way too expensive again.
Shares of SoundHound AI (NASDAQ: SOUN) rose 23.5% in September 2025, according to data from S&P Global Market Intelligence. It wasn’t a smooth ride for the artificial intelligence (AI) expert, with several big jumps and a couple of painful drops along the way — but it’s hard to complain about a monthly gain of more than 20%.
Unfortunately, it looks like SoundHound AI is sliding back into the meme stock phenomenon again.
The big swings in September’s stock chart seem more closely correlated to online discussion volumes than to broader stock market trends — and the spikes didn’t really line up with SoundHound AI’s handful of business-related announcements. It’s an “all talk and no action” sort of thing.
I mean, the company isn’t sitting on its hands. Its business moves just aren’t inspiring bullish price moves. Social media posts are doing more of that work.
Let’s look at the three press releases SoundHound AI shared last month:
The market reaction on Sept. 4 made sense, but I see the opposite effect around the (arguably more significant) announcements that followed.
The meme stock action kind of makes sense. I understand that investors are getting excited about SoundHound AI’s high-quality voice controls and related AI tools. I’m convinced that the company has a bright future, and the shares I’ve been holding since the spring of 2024 should serve me well in the long run.

