If you’re looking for some stocks with huge potential, make sure to grab a free copy of our “The Next NVIDIA” report. It features a software stock we’re confident has 10× potential.
SoFi Technologies Inc.’s (NASDAQ: SOFI) chief executive officer stated at a conference earlier this year that the fintech company is targeting 30% member growth and 20% revenue growth. The stock is 7.1% lower than it was a week ago, ahead of the upcoming earnings report and on mixed analyst sentiment. The share price is still up 68.6% year to date, outperforming the S&P 500 and Nasdaq. SoFi’s one-year gain is 233.4%.
Worries about recession have had an impact on fintech stocks like SoFi. Morgan Stanley maintained an Underweight rating on the stock but raised its price target to $18. Some analysts see it as having a steep premium, while others anticipate decades of growth potential. Mizuho has a street-high $31 price target.
SoFi has been exploring re-entering the crypto and blockchain space. It recently announced the launch of a new, actively managed exchange-traded fund (ETF) focused on artificial intelligence, as well as the rollout of Level 1 options trading for its SoFi Invest members. It also announced a partnership with Lightspark to leverage blockchain technology for international money transfers. The company’s third-quarter earnings report is expected in late October.
SoFi made its public debut on June 1, 2021, through a merger with a special purpose acquisition company (SPAC), Social Capital Hedosophia Holding Corp. V. Before the merger, the company’s original name was Social Finance. It started as a student loan financing firm before expanding into loans, mortgage products, and other financial products. After the SPAC acquisition, SoFi was equipped with substantial capital to enhance its technology stack to better scale its 2020 acquisition of Galileo. The Galileo platform was developed to deploy a wide range of financial services quickly, giving SoFi the tools to bring numerous financial products to a mass market.
SoFi went public at $10 per share, and the price quickly jumped 150%, but the stock’s performance was lackluster afterward. However, investors only care about what happens from this point on, particularly over the next one, three, and five years. Let’s crunch the numbers and share our best estimate for SoFi’s future share price. No one has a crystal ball and even the Wall Street “experts” are often wrong more than they are right in predicting future stock prices. But we provide our revenue and earnings projections as part of our peer-to-peer valuation.
SoFi’s Recent Performance
The table below summarizes performance in share price, revenue, and profits (net income) since its IPO.
*Revenue and net income in millions
In the past four years, SoFi has more than doubled its revenue, but that top-line growth also came with a jump in total operating costs, particularly the $720 million in sales and marketing expenses in 2023. However, the increases in operating costs are money well spent with in-house technology improvements and member-generating marketing spending.
SoFi is close to hitting an inflection point in profitability and has done a stellar job of expanding revenue and improving earnings per share (EPS).
As SoFi’s revenue grows, it becomes more profitable, meaning its costs per customer decrease. This scalability is important because it indicates that as the company grows, it will become even more profitable. Given that the industry is growing and SoFi is outperforming its peers, there’s strong optimism that SoFi’s earnings per share will continue to rise.
Key Drivers of SoFi’s Stock Performance
Expansion Financial Services: SoFi’s ambition to become a one-stop shop for financial services will likely drive future growth. The company plans to continue expanding its product lineup — including new lending products, investment options, and insurance services — to cater to a broader range of financial needs.
Bank Charter and Deposit Base Expansion: Obtaining a national banking charter allows SoFi to use its growing deposit base to fund lending operations more efficiently. This access to lower-cost funds is expected to drive net interest income growth, enhancing profitability as SoFi scales its banking operations.
Cross-Selling and Customer Retention: SoFi’s strategy of cross-selling its wide array of financial products aims to increase the average number of products per customer. This integrated approach is expected to improve customer retention and lifetime value, thereby boosting overall revenue and profitability.
SoFi’s Share Price Estimates 2025-2030
The Wall Street consensus one-year price target for SoFi Technologies has risen to $21.56. That target is less than the current stock price, meaning analysts expect no upside for now. Of 22 analysts covering the stock, only six recommend buying shares.
24/7 Wall St. is more bullish on the stock, with a $29.41 target price by year’s end. Reaching that target would represent a gain of more than 13%.
24/7 Wall St. compared other fintech/lenders when deciding on our price-to-sales valuation of 3.5 times for the entire time frame of our analysis. Included in the analysis were Block Inc. (NYSE: XYZ), PayPal Holdings Inc. (NASDAQ: PYPL), Upstart Holdings Inc. (NASDAQ: UPST), LendingClub Corp. (NYSE: LC), and Affirm Holdings Inc. (NASDAQ: AFRM), which gives us a blended valuation of around 3.3x sales.
By the end of the decade, we estimate SoFi’s stock price will be $55.30 per share with 10% year-over-year revenue growth. Our estimated price would be more than double the current share price.
