The UK-based Smarter Web Company has further expanded its Bitcoin holdings, continuing its steady accumulation strategy. On Wednesday, July 16, 2025, the company announced the purchase of an additional 325 BTC for £27.15 million (approximately $36.45 million). The acquisition was made at an average price of £83,525, or $112,157 per bitcoin.
This move follows closely on the heels of another major buy less than a week ago, when Smarter Web acquired 275 BTC at an average price of $108,182. The company is aggressively growing its Bitcoin treasury as part of a long-term accumulation plan launched earlier this year.
With the latest addition, Smarter Web now holds a total of 1,600 BTC, placing it among the top 25 institutional Bitcoin holders globally. The firm’s average acquisition cost stands at £79,534 (roughly $106,798), giving it an unrealized gain of around 11% based on Bitcoin’s current market price of $118,700.
Smarter Web’s foray into crypto began in 2023 when it started accepting Bitcoin payments. Its increasing treasury reflects a broader trend among traditional firms viewing Bitcoin as a legitimate long-term asset class.
Elsewhere in Europe, France-based Blockchain Group has taken a similar path, becoming the continent’s first dedicated Bitcoin treasury firm. Across the globe, institutions in the U.S. and Japan are also ramping up their crypto reserves, driving a notable increase in institutional adoption.
According to crypto.news, around 125 institutions now hold Bitcoin in their treasuries—a figure that jumped by 60.9% in Q2 alone compared to Q1.
Meanwhile, Bitcoin continues its upward momentum. After briefly surpassing $123,000, it’s now trading around $119,300, up nearly 3% over the past 24 hours.
