U.K.-listed Bitcoin treasury firm The Smarter Web Company has expanded its portfolio with another multi-million-dollar acquisition.
On August 12, 2025, the company announced it had purchased an additional 295 BTC at an average price of $119,412 per coin, totaling $35.2 million.
This latest buy raises its total holdings to 2,395 BTC, currently valued at around $265.2 million. The move aligns with the London-listed tech firm’s decade-long strategy to steadily accumulate Bitcoin, underscoring its long-term conviction in the asset.
Since launching its Bitcoin treasury strategy in April 2025, the company has accelerated its accumulation, acquiring roughly 1,500 BTC in July alone. It also disclosed having about $940,796 in net cash reserved for potential future purchases.
According to the public BTC holder leaderboard, The Smarter Web Company now ranks as the 23rd largest corporate Bitcoin holder worldwide and among the largest in Europe.
Europe-Based Companies Step Up in Bitcoin Treasury Race
From the U.K. to Sweden, Germany, and beyond, European companies are actively joining the corporate Bitcoin accumulation trend.
Alongside The Smarter Web Company, at least six other Europe-based firms — including The Blockchain Group, Fragbite Group, Advanced Bitcoin Technologies AG, and Refine Group — have rolled out BTC-focused treasury strategies in recent months. While their methods differ, many cite the same motivations: Bitcoin’s potential as a long-term store of value and a hedge against inflation, with a commitment to hold for the long run.
Data from Bitcoin Treasuries shows that public companies collectively hold an estimated 951,875 BTC across 166 firms, with around 16 new entrants in the past month alone — highlighting growing corporate interest.
However, as adoption accelerates, so do warnings. Despite its long-term appeal, Bitcoin’s price volatility, shifting regulations, and liquidity challenges remain important considerations. Analysts caution that poorly executed strategies or FOMO-driven buys could backfire, stressing the need for a measured, well-informed approach to avoid costly missteps.
