The firm is the UK’s largest publicly traded Bitcoin holder, integrating BTC into its tech business model.
The Smarter Web Company has once again expanded its Bitcoin treasury. It is buying 25 more BTC as part of its long term accumulation strategy. The purchase, worth £2.3 million, reflects the company’s ongoing confidence in Bitcoin role in the global financial system. The acquisition was officially announced in an RNS filing on October 7. This marks another milestone in the firm’s “10-Year Plan”, a strategy designed to integrate Bitcoin as a core treasury asset.
According to the announcement, The Smarter Web Company bought 25 Bitcoin at an average price of £92,009 ($124,018) per BTC. This brings its total Bitcoin holdings to 2,550 BTC. It’s valued at over £210 million at the time of purchase. The company average acquisition price now stands at £82,547 ($111,265) per Bitcoin. This disciplined, incremental buying approach has allowed the firm to steadily grow its reserves. While managing volatility over time.
The RNS also highlighted two performance metrics, a year-to-date BTC yield of 57,439% and a quarter-to-date yield of 0.10%. This underscores the substantial long term appreciation of Bitcoin within the company’s balance sheet. Smarter Web’s CEO, Andrew Webley, has positioned Bitcoin as more than a speculative asset. Under his leadership, the company views Bitcoin as a strategic treasury reserve and a hedge against fiat depreciation. It is aligning its business model with the digital asset’s long term value proposition.
The Bitcoin purchase comes just days after two major capital raises. Earlier in October, the company announced a £9.7 million placing and a £2.6 million subscription agreement. Together, bringing in more than £12 million in gross proceeds. The placing attracted a single US institutional investor, introduced by Maxim Group LLC, a New York-based investment bank. This investor contributed £8 million, signaling strong confidence in the firm’s strategic direction and its pioneering Bitcoin treasury policy. The funds from these raises are expected to strengthen Smarter Web’s financial position. It may support operational expansion and further Bitcoin acquisitions under its long term plan.
Founded as a web design and digital marketing company, Smarter Web has steadily evolved into a technology and Bitcoin driven enterprise. Its clients pay initial setup fees, annual hosting charges and optional marketing retainers. It is providing a steady flow of recurring revenue. The firm also accepts payments in Bitcoin, a move that aligns its operations with its treasury philosophy.
Beyond organic growth, Smarter Web aims to acquire other digital businesses. That can expand its client base and strengthen recurring income streams. By integrating Bitcoin into its business model, the company has positioned itself as the UK’s largest publicly traded Bitcoin holder. It is standing alongside major global corporate adopters of BTC.
Since adopting its Bitcoin policy in 2023, Smarter Web has remained committed to advancing Bitcoin role within corporate finance. Its “10-Year Plan” reflects a steady, methodical approach to accumulation rather than short term speculation. The recent £2.3 million purchase demonstrates the company continued belief that Bitcoin is not just an investment. It’s a long term strategic asset. With its growing reserves, new institutional support and ongoing expansion in digital services. The Smarter Web Company is positioning itself at the intersection of technology innovation and Bitcoin adoption, a space few UK firms have dared to lead.
