Apple has already announced six new products this week, and you still have at least one more headline to watch before the week ends, because Apple kicked off a rapid-fire launch run with back-to-back press releases on Monday, March 2, and Tuesday, March 3, then scheduled an in-person media “experience” for Wednesday, March 4.
If you want the clean recap, Apple’s Newsroom posts confirm the iPhone 17e, the M4 iPad Air, the M5 MacBook Air, the M5 Pro and M5 Max MacBook Pro refresh, plus two new external displays that replace the Pro Display XDR with a new Studio Display XDR alongside an updated Studio Display.
On Monday, Apple led with the iPhone 17e, and it framed the pitch around value upgrades that you feel immediately: double the starting storage at 256GB, MagSafe support, and Apple’s newer C1X modem for faster cellular performance and better efficiency, while keeping the starting price at $599.
That same day, Apple also launched the new iPad Air with M4 in 11-inch and 13-inch sizes, and it leaned on three practical upgrades: the move to M4 for more speed, a bump to 12GB of memory, and C1X in cellular models, which Apple says improves cellular performance while using less modem power.
On Tuesday, Apple switched to Macs and displays:
Apple’s March 4 media “experience” keeps the door open for another announcement, and current reporting says Apple may reveal a new lower-cost MacBook, potentially called MacBook Neo, with an iPhone-class chip instead of an M-series processor.
