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Reading: Shoppers spend billions on Black Friday to snag holiday deals, despite wider economic uncertainty
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Shoppers spend billions on Black Friday to snag holiday deals, despite wider economic uncertainty

Last updated: November 30, 2025 10:00 am
Published: 5 months ago
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NEW YORK — Despite wider economic uncertainty hovering above this year’s holiday season, shoppers turned out in big numbers for Black Friday — spending billions of dollars both in stores and online.

Adobe Analytics, which tracks e-commerce, said U.S. consumers spent a record $11.8 billion online Friday, marking a 9.1% jump from last year. Traffic particularly piled up between the hours of 10 a.m. and 2 p.m. local time nationwide, when $12.5 million passed through online shopping carts every minute.

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