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Reading: Science meets sincerity in skin care drive
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Latest News

Science meets sincerity in skin care drive

Last updated: June 20, 2025 9:40 pm
Published: 10 months ago
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Aveeno brings to light the stories and messages of its community through Aveeno Sensitive Skin Stories — a collection of testimonies from brand ambassadors and skincare enthusiasts.

Sensitive skin affects approximately seven in 10 Filipinos, yet it remains an often-overlooked and under-discussed concern in everyday conversations. Responding to lifestyle shifts and evolving skincare trends, Aveeno continues to develop products for the face and body that nourish the skin, enhance its natural barrier, and protect it from pollutants.

Aveeno’s commitment doesn’t stop at product development. Through its #SensitiveSkinWontStopUs campaign, the brand fosters a community centered on understanding the needs of those with sensitive skin.

During the Sensitive Skin Stories campaign launch, an empowering and interactive gallery showcased vulnerable anecdotes and sentiments from people living with sensitive skin.

The event also featured key speakers, including athlete and international host Vince Velasco, who has lived with eczema since childhood.

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Velasco recounted how living with eczema led to bullying during his youth. Despite the challenges, he found strength and resilience, and Aveeno became a dependable partner in managing his skin while keeping up with the demands of his fast-paced lifestyle.

Community is at the heart of Aveeno Sensitive Skin Stories. It is a shared movement and safe space for people with sensitive skin to connect, share, and learn. It’s where Aveeno meets like-minded loyalists for an ongoing conversation about skincare.

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