Scenic Group is a preferred member of Ensemble, a leading North American boutique travel agency network. Scenic Luxury Cruises & Tours and Emerald Cruises are incorporated within Ensemble’s network of partners, enabling travel counselors to access a wide array of luxury cruise products, customized itineraries, and attractive booking incentives. Scenic Group’s river and yacht cruise products are to benefit through this agreement with enhanced exposure and offer travel professionals an attractive opportunity to supply unique cruise products to customers.
New Alliance combines Scenic Group’s renowned luxury cruise offerings, including ultra-luxury river and ocean vessels, with Ensemble’s prestigious network of expert travel advisers. The collaborative agreement will provide Ensemble members with access to marketing brochures and literature, training courses and webinars, and personal booking services by Scenic Group’s global sales directors to make bookings on Scenic and Emerald cruises.
Ken Muskat, Scenic Group President of the USA/LATAM region, described his enthusiasm for the partnership thus: “Partnering with Ensemble is an exciting opportunity to align with a network committed to our type of innovation, quality, and advisor-centric service. Through our partnership, we enhance our visibility amongst North America’s leading respected travel professionals and are better situated to enhance their success.” By joining forces, both brands benefit by spreading their reach to a greater audience and also having advisers well-prepared to be successful in Scenic Group’s luxury cruise sales.
Scenic Group’s Luxury Choices
Scenic Luxury Cruises & Tours provides ultra-luxury river and ocean vessels and has two of its flagship discovery vessels — Scenic Eclipse and Scenic Eclipse II — to accommodate over 350 destinations on seven continents. Luxury ships provide an all-inclusive luxury cruise with ultimate luxury accommodations and signature itineraries to transport travelers to exotic and far-away destinations worldwide.
In addition to ocean vessels, Scenic also operates 13 river vessels sailing on the majority of scenic rivers of Southeast Asia and Europe. Scenic river cruises are all about intimate and inclusive cruising with spacious suites, individualized service, and unforgettable landings to some of the world’s most scenic and historic cities.
Emerald Cruises is a Scenic Group entity with both river and yacht ships in its fleet and is set to expand significantly by 2027. It will later in 2026 release Emerald Astra, its 11th river ship in total, and will also release the Emerald Kaia yacht. Its future pipeline is comprised of two super yachts to be released in 2027, the names of Emerald Raiya and Emerald Xara. Also on its pipeline is Emerald Lumi, a newly constructed river ship exclusively for Seine River service to be included in the fleet, cementing further brand penetration in the luxury cruise marketplace.
Ensemble’s Commitment to Excellent Traveling Adventures
Rachel Grogan, Ensemble’s Senior Director of Partner Relations, welcomed Scenic and Emerald Cruises to the consortium’s ever-growing portfolio. “We are thrilled to welcome Scenic Luxury Cruises & Tours and Emerald Cruises to Ensemble’s growing list of cruise partners,” said Grogan. “Their emphasis on exceptional service, immersion itineraries, and state-of-the-art ships is a great complement to our desire to offer sophisticated and meaningful travel experiences for our members’ clientele.”
This collaboration also complements Ensemble’s cruise business development model, which is a collection of programs designed to better service its network of travel professionals. One such is Cruise Circles’ network of communities, which fosters advisor collaboration so they can learn from one another and work together to drive business. Ensemble’s Cruise EMAPP, or else known as the Member Advisor Partner Panel, complements this further by building stronger associations with suppliers and providing substantial resources for advisors to service their clients better.
Limited-Time Offer and Ongoing Benefits to Consumers
In this new partnership, Scenic Group is offering a special promotion for new July and August 2025 bookings on all 2025 river and ocean cruises on both Scenic and Emerald Cruises, and it is designed to encourage early sales and provide further benefits for travelers booking their vacations for next year. There are also existing consumer benefits across the entire fleet of both brands to provide incentive benefits for travel advisors when marketing these cruise products.
These benefits align with Ensemble’s overall goal of aiding their network of travel specialists in attaining greater bookings, and also ensuring clients of superior service and luxury travel experience. By Scenic Group’s combined strength and support, Ensemble travel specialists can offer some of today’s most luxurious and fascinating cruise experiences available on today’s marketplace.
A Win-Win for Advisors and Clients
For travel specialists, this partnership provides access to a broad spectrum of exceptional cruises backed by a company committed to innovation, exceptional service, and further development of the luxury cruise market. Through this partnership, specialists can provide their clients access to Scenic and Emerald Cruises and enjoy the marketing exposure, bookability, and special deals that are part of the Ensemble association. It’s a leap forward in simplifying the process of booking cruises so individuals can quickly discover and sell exceptional travel products to discerning clients. This deal is another testament to Scenic Group’s ongoing desire to expand its presence in the luxury cruise market and further establish itself as a market leader. By entering into a deal with Ensemble, it is possible for the company to make products easily accessible to top travel professionals, broaden the network of service for travel advisors, and offer clients new options to experience some of the world’s ultimate luxury cruising options. With the continued evolution of the business, Scenic Group and Ensemble’s partnership is a positive step towards greater growth, greater choice, and more unforgettable holidays for travelers seeking superior holidays.
(Source: Scenic Group, Ensemble Travel Group, Government of the USA, Government of the UAE)
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