The moment we’ve all been waiting for has arrived – it’s time for TechRadar’s annual Santa Tracker!
We’re going to be monitoring St. Nick’s whereabouts as he delivers all the best tech gifts this Christmas, following along using the two most popular trackers; NORAD and Google.
Every year, millions tune in to watch Kris Kringle’s annual gift-giving globe-trot. It’s practically a sporting event, with both the North American Aerospace Defense Command (NORAD) and Google running Santa Trackers to follow his every movement.
Of course, there’s more to Christmastime than watching an animated sleigh jet across the skies, so we’re also sharing global festive traditions as he travels, offering holiday entertainment recommendations and maybe even sharing some hot last-minute tech bargains to keep you entertained.
In keeping with the continued ‘AI everywhere’ theme of the 2020s, we’ve also asked Firefly AI to create some images of the big man himself and the elves back at home as they prep for some serious gift-giving. They’re only slightly cursed.
Santa tracking is a well-loved tradition increasingly observed worldwide, but it all began with a happy accident in 1955, making this the 70th year of Santa tracking silliness. According to NORAD, a Sears catalog accidentally printed the Colorado Springs’ Continental Air Defense Command (CONAD) Center’s phone number instead of a Santa hotline and began to receive calls from children hopeful to speak to Klaus himself.
Seeing an opportunity for a little festive fun (and some positive PR), CONAD began publishing press releases on Santa’s whereabouts every year, handing the reins to NORAD after its formation in 1958. In 2004, Google released its own Santa Tracker, which offers a very different experience but is still just as fun.
Fast forward to today and there are a number of ways to find out what’s happening to Santa, but these two are the key ones to look out for, in our expert opinion.
The original way of following Santa and, some would say, still the best, this website is actually run by the US military. It fuses gruff colonels presenting a video about Santa Claus with live, up-to-the-minute info on where the man in the big red suit is.
You can download the app on the App Store or Google Play Store, and from there you’ll be presented with some mini-games to play as well as being able to follow the progress of the present-giving live.
It’s quite basic compared to other trackers, lacking a lot of polish and website design. However, it’s also the most popular and has a heartwarming history behind it – as well as an army of volunteers ready to take your call to find out where Santa is, and the power of Verizon’s network in a now 23-year partnership.
NORAD has also added an AI chatbot called Radar to help you spot Santa, but if you prefer to use the phone then dialling +1 (877) HI-NORAD will do the trick too.
A more recent addition to the Santa tracking mix, Google’s Santa Tracker has been going since 2004, combining the power of Google Maps with the savvy knowledge of where Father Christmas is.
While Google doesn’t have the same satellite tracking power as NORAD, one has to assume the search giant has struck a deal with the North Pole to figure out where he is in real-time using search and radar and lasers and… stuff. Don’t ask us to interpret the magic.
Backing up the Santa Tracker are a whole host of minigames to play, as well as a month-long website encouraging children to learn to code while they encounter a winter wonderland.
There are some pro-Google tools moments in this Santa Tracker – the Quick Draw game is designed to teach Google’s image-recognition software to improve, which feels a bit odd – but it’s a wonderfully designed site and arguably the most visually accessible way to follow Santa.
You can download the app from the Google Play Store, but in our eyes the mobile site is just as good and more accessible for iPhone users, plus Google’s Santa Tracker has the best and easiest-to-use desktop experience, too.
