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Reading: Sales and Marketing Manager ( Manufacturing – Building materials) in Nairobi
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Market Analysis

Sales and Marketing Manager ( Manufacturing – Building materials) in Nairobi

Last updated: February 22, 2026 1:15 pm
Published: 1 day ago
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· Develop and implement sales strategies to achieve revenue and project acquisition targets.

· Identify and pursue new business opportunities with contractors, developers, and corporate clients.

· Prepare and submit quotations, proposals, and tenders for construction-related projects.

· Build and maintain a strong sales pipeline for ongoing and upcoming projects.

· Develop and execute marketing plans aligned with company growth objectives.

· Promote the company’s construction products and services through digital and traditional marketing channels.

· Oversee company website, social media platforms, and marketing materials (brochures, catalogs, project portfolios).

· Coordinate with the marketing department on marketing campaigns, site branding, and project promotions.

· Establish and maintain relationships with contractors, architects, engineers, consultants, and developers.

· Handle key accounts and ensure high levels of client satisfaction and retention.

· Respond to client inquiries, follow up on leads, and manage after-sales engagement.

· Conduct market research to identify industry trends, competitor activities, and emerging opportunities in the construction sector.

· Monitor pricing trends, market demand, and project pipelines.

· Provide strategic insights to management for business expansion and market positioning.

· Identify relevant tenders and project opportunities.

· Coordinate preparation of technical and commercial proposals.

· Liaise with technical, procurement, and finance teams during bid preparation.

· Ensure timely submission of bids and compliance with tender requirements.

· Lead and supervise the sales and marketing team.

· Set KPIs and monitor team performance against targets.

· Provide mentorship, training, and guidance to junior sales and marketing staff.

· Collaborate with operations, production, and technical teams to ensure project alignment.

· Bachelor’s degree or a Diploma in Marketing, Business Administration, Communications, or related field.

· Strong understanding of Manufacturing – building materials and market dynamics is an added advantage.

· 8 years’ and above experience in marketing, training, or a related role.

· Strong negotiation and business development skills

· Strategic planning and market analysis

· Excellent communication and presentation skills

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