
Betagro Public Company (BTG), Thailand’s leading integrated food company, led by Boonchai Pluemsuebkul, Acting Chief Operating Officer, and Piraphol Srivaleesumphant, Assistant Managing Director – Retail Sales, celebrates the Chinese New Year of the Fire Horse by launching the “Maha Heng Set”, curated from its S-Pure and Betagro brands. The festive set features premium pork, chicken, fresh eggs and processed foods, offering assured freshness, hygiene, and safety. S-Pure products are produced using 100% natural farming practices without antibiotics and certified under the 3S Japan Quality Standard – Safe, Super Food, and Superior Taste, while Betagro products meet high-quality standards through rigorously controlled, internationally certified production processes, ensuring they are free from antibiotics, chemical residues, growth enhancers and hormones.
Betagro introduces the “Maha Heng Set”, a special Chinese New Year offering designed to bring customers symbols of good fortune, prosperity, abundance and happiness for the festive celebrations. The special promotion is available from today until Feb 17, at leading department stores nationwide, including Tops, Gourmet Market, Villa Market, Foodland, MaxValu, Dear Tummy, and Mitsukoshi Depachika.
This year, S-Pure and Betagro brands present two premium Maha Heng Set options, featuring:
Additionally, customers who purchase participating Betagro products under the Chinese New Year promotion with a minimum spend of 599 baht per receipt will receive a complimentary Betagro cooler bag, a stylish gift symbolising good fortune throughout the year.
Discover special promotions celebrating the Chinese New Year and stay updated on the latest news and activities through social media channels of the S-Pure and Betagro brands.
*Promotional offers are available at selected branches only. For further details, please contact our staff at the point of sale.
**Receive a complimentary gift with the purchase of a Chinese New Year offering set or participating Betagro products, subject to specified terms, conditions, and pricing. Complimentary gifts are available in limited quantities. The promotion is valid from today until Feb 17, or while supplies last.

