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Reading: Running on a sugar high
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Market Analysis

Running on a sugar high

Last updated: September 19, 2025 10:35 am
Published: 6 months ago
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In the mid-1980s, the first sports shoe with air-cushioned soles came onto the market. Today, Dutch biochem start-up Mevaldi is literally going a step further — and betting quite a lot, if not all, on sugar. Using a patented thermochemical method, the company is turning this raw material into bio-based polyurethane that can then be processed into shoe soles. Whether the footwear will stick to the pavement in the rain upon dissolving into its sugary components, remains to be seen. But Charlie Chaplin, the leather-shoe-consuming tramp in the The Gold Rush a century ago, certainly would have delighted in a high-energy dessert to top off his meal.

Plasteurope.com is a business information platform for the European plastics industry. It is part of KI Kunststoff Information and PIE Plastics Information Europe, one of the leading content providers for the European plastics industry. We offer daily updated business news and reports, in-depth market analysis, polymer prices and other services for the international plastics industry, including a suppliers guide, career opportunities, a trade name directory and videos.

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Previous Article Polish injection moulder enters insolvency proceedings
Next Article — By Plasteurope.com staff — After seeing an upturn in the first quarter, Germany’s production of primary plastics declined in the second. From April to June 2025, output fell by 4.3% compared with the previous quarter, according to industry association Plastics Europe Deutschland (PED, Frankfurt, G…
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