The Rock & Roll Hall of Fame, whose 400 stars include an eclectic mix of the world’s top artists from David Bowie, Elvis Presley and The Clash to A Tribe Called Quest, Jimmy Cliff and The Stooges, has launched a new online hub designed to transform its website into a dynamic digital destination that brings the stories, sounds, and cultural influence of music to fans everywhere.
RockHall.com has been created in partnership with digital experience agency Grow, and extends performances, stories, and archival moments, previously only accessed in the Rock & Roll Hall of Fame’s Museum and Induction Ceremony, online in a sonic, visual, and participatory experience.
Designed to be “the internet’s favourite rock & roll rabbit hole”, rockhall.com invites visitors to explore legendary performances, rare artifacts, photographs, and videos while following creative threads across artists, eras, and genres.
Highlights of the new site include over 400 inductee pages, curated by historians, archivists, and writers — not algorithms — to reflect each artist’s cultural impact and influence.
In addition, it will feature RRTV, a nonstop stream of the greatest Rock & Roll Hall of Fame moments, featuring exclusive ceremony performances (like Prince’s iconic While My Guitar Gently Weeps performance), induction speeches, interviews, and more.
Meanwhile, interactive editorials will allow user to scroll controls an immersive, audio-driven experience that traces how songs and samples evolved across generations — such as how the musical throughline from Joe Cocker’s Woman to Woman became the widely recognised groove created by Dr Dre for Tupac’s California Love.
There will also be a daily mini-game that challenges fans to uncover iconic album art in as few turns as possible, with each edition revealing the story behind its creation.
And, finally, deep linking throughout the site reveals unexpected influences and relationships, illustrating how today’s sounds are rooted in the artists who came before.
Grow led the creative strategy, content architecture, interactive design, and technical development of rockhall.com, delivering a high-production digital experience befitting music’s highest honour. The transformation was made possible through a close partnership with the Rock & Roll Hall of Fame’s expert teams.
The launch coincides with the induction of the newest class into the Rock & Roll Hall of Fame. The Induction Ceremony aired as an ABC primetime special on January 1 2026, and is now streaming on Disney+/Hulu.
Rock & Roll Hall of Fame & Museum president and CEO Greg Harris said: “We are excited to share the new rockhall.com with a massive audience of global music fans, bringing our extensive archival resources and decades of exclusive content to life. This new digital experience complements the significant investment we’ve made to expand our Museum for the next generation of fans.”
Grow founder and CEO Drew Ungvarsky added: “The Rock & Roll Hall of Fame holds one of the richest archives in music. Our goal was to create a digital experience that feels as alive as the music itself — bringing fans closer to the stories and sounds while reinforcing the magic of experiencing it in person.”
The new site launch is just the beginning for rockhall.com. The “rock & roll rabbit hole” will continue to expand with new stories, content, and annual inductees — connecting the past, present, and future of music.
Grow, which is headquartered in Norfolk, Virginia, also works for Google, Capital One, adidas, Tory Burch Foundation, The New York Historical, The National Center for Missing & Exploited Children, and The Colonial Williamsburg Foundation.
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