When it came to order volumes on Roblox, Gen Z were the most prolific across all age groups, making almost two and a half (x2.4) times as many purchases. However, the number of Roblox purchases made across shoppers of all ages also surged +31% in the last year, demonstrating the fast growth of the platform among wider demographics.After exponential pandemic-era growth, Roblox experienced a subsequent slowdown as consumer behaviours normalising post-covid. However, last year Roblox’ growth re-ignited as it widened its audience and moved into selling physical goods, as well as the digital products and NFTs it was previously best known for. Roblox’ daily active users in 2025 grew to more than 150million globally, while it also reported a surge in engagement, with its community spending 88.7billion engaged hours on the platform between Jan and Sep 2025.
Roblox outstrips TikTok to become fastest growing commerce channel for Gen Z as order volumes rise +54% year-on-year – RTS
