Given Plaid Cymru’s historic win in Caerphilly, you’d think they’d be all over the Sunday interviews this weekend. That is, unless you’re familiar with these shows, of course, in which case you no doubt assumed they’d have Reform on no matter what:
As people reported, the Caerphilly by-election was truly history in the making:
It was certainly a big result for Reform; it was just an even bigger result for Plaid Cymru.
The BBC avoided the issue by not having Reform or Plaid Cymru on. And while it’s obviously worth asking the sitting government how they messed up so badly, voters clearly want to hear from other voices too:
The interview with Zia Yusuf covered the awkward topic of Reform MP Sarah Pochin saying that the sight of Black and Asian people in adverts ‘drives her mad’:
Like Pochin herself, Yusuf agrees we’re seeing too many non-white people in adverts. As Reform are against diversity targets, however, it’s unclear how they intend to solve this ‘problem’.
We’d say Yusuf is one of Reform’s big five media figures, with the others including Nigel Farage, Richard Tice, Andrea Jenkyns, and Sarah Pochin. This presumably represents a problem for them, as the Asian population of the UK is only 8.6%. Does this mean we should only see 8.6 Zia Yusufs for every 91.4 white Reform politicians?
This is obviously a very silly thing to suggest, and yet that’s Reform’s argument when it comes to diversity in British adverts.
The mainstream media were pushing Nigel Farage down people’s throats long before he was a successful party leader. Given that, it’s unsurprising they’d continue to prioritise Reform even as voters choose other parties.
There is at least a silver lining in all this, and it’s that the more these Reform politicians speak their minds, the worse they look.
