PricewaterhouseCoopers (PwC) has reportedly shifted toward embracing crypto after years of caution, citing a friendlier regulatory environment in the U.S. under the Trump administration, according to CEO and senior partner Paul Griggs.
Griggs told the Financial Times on Sunday that changes in leadership at U.S. regulators, including the Securities and Exchange Commission, along with new legislation such as the GENIUS Act, were key factors driving the firm’s pivot.
“The GENIUS Act and the regulatory rulemaking around stablecoins, I expect, will give more conviction to leaning into that product and asset class,” he said. Griggs added that “the tokenization of assets will continue to evolve, and PwC needs to be part of that ecosystem.”
PwC, part of the “Big Four” accounting and professional services firms, reported global revenues of $56.9 billion as of October. Over the past few years, an increasing number of companies—even those previously skeptical of crypto—have entered the sector.
PwC offers a full suite of crypto services
According to its website, PwC provides a wide range of crypto-related services, including accounting, cybersecurity, wallet management, and regulatory advisory. The firm also serves a diverse client base, spanning exchanges, traditional financial institutions exploring digital assets, as well as governments, central banks, regulators, and other policymakers.
Griggs told the Financial Times that PwC has been steadily expanding its presence in the space.
“We are never going to lean into a business that we haven’t equipped ourselves to deliver,” he said. “Over the last 10 to 12 months, as we’ve taken on more opportunities in the digital assets arena, we’ve bolstered our resource pool both internally and externally.”
“Whether we are doing work in the audit space or doing work in the consulting arena — we do all the above in crypto — we see more and more opportunities coming our way.”
All of the “Big Four” are now in crypto
The other members of the Big Four—Deloitte, Ernst & Young, and Klynveld Peat Marwick Goerdeler (KPMG)—have also entered the crypto space by offering digital asset-related services.
Deloitte provides blockchain strategy and consulting, partnering with firms such as smart contract platform Ava Labs, accounting company Bitwave, and blockchain analytics provider Chainalysis through its “blockchain alliances.”
Ernst & Young offers crypto strategy and tax advisory services, while KPMG provides crypto audits, cybersecurity solutions, and a dedicated advisory network for digital assets.
