Pure Storage is broadening its focus from enterprise storage to data management. As part of that transition, it’s changing its name to Everpure and acquiring data intelligence company 1touch.
Pure Storage has changed its name to Everpure and bought data classification company 1touch, the company announced on Monday. It’s moving to become not just a storage company but also a data management company that aims to help its enterprise customers make data usable for AI.
The vendor now known as Everpure is a significant player in the enterprise storage market and has racked up acknowledgements from analyst firms. Gartner ranked it ahead of competitors in the “leader” section of its enterprise storage market analysis, and in GigaOm’s December report on primary storage, it received top rankings for key features and tied for second place on emerging features. According to IDC, it was the fastest-growing enterprise storage company last year, showing a 15.5% increase from 2024, which helped it pull ahead of HPE to become the fourth-largest company in the space after Dell, Huawei, and NetApp.
“We are not going to stop doing storage,” says Prakash Darji, general manager of the digital experience business unit at Everpure, in explaining the name change. “Make sure that comes across. But we’ve been introducing capabilities in data management.”
