Nationwide Event Raises $5.2 Million for St. Jude families
MEMPHIS, Tenn.-(BUSINESS WIRE)-The St. Jude Promesa y Esperanza® (Promise and Hope) broadcast earlier this month brought together Hispanic media leaders, Latin music artists, and Spanish-speaking audiences to support research and treatment at St. Jude Children’s Research Hospital®. The event, part of the Music Gives to St. Jude Kids initiative, raised $5.2 million.
Spanish-language media outlets, including Uforia, iHeart, and Latino Media Group, mobilized radio stations across 15 major markets — including Los Angeles, Chicago, Miami, Puerto Rico, and New York. Stations encouraged listeners to become Ángeles de Esperanza (Angels of Hope) by pledging a monthly donation of $19 to St. Jude.
“Promesa y Esperanza demonstrates the power of generosity and shared purpose to unite communities and inspire hope for children everywhere,” said Ike Anand, president and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “We are grateful for events like this and dedicated donors who make it possible for St. Jude to provide customized care for some of the world’s sickest children, regardless of their race, ethnicity, beliefs, or ability to pay.”
Artists, influencers, and St. Jude patient families shared their stories across radio, TV, and social media. Jacqie Rivera, co-hosted at Buena Vibra K-LOVE 107.5 FM and gave an exclusive interview on Primer Impacto. Members of La Maquinaria Norteña joined the El Bueno, La Mala y El Feo podcast to inspire listeners and encourage support. Patients and families participated in interviews nationwide. Aylin and her parents appeared on Despierta América, Carlitos in Los Angeles, and Yarianis in Miami, met El Gordo y La Flaca co-host Lili Estefan, a long-time Angel de Esperanza.
“We are proud to use our platform as the leading Spanish-language audio network in the U.S. to support children facing life-threatening diseases,” said Ismar SantaCruz, senior vice president of audio-first content & music strategy for TelevisaUnivision. “We are especially grateful to the St. Jude patients who visited our studios and shared their stories. Their voices inspired hundreds of listeners nationwide to become Ángeles de Esperanza.”
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80% in the United States, and it won’t stop until no child dies from cancer. St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Support the St. Jude mission by donating at stjude.org, liking St. Jude on Facebook, following St. Jude on X, Instagram, LinkedIn and TikTok, and subscribing to its YouTube channel.
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