According to Towards FnB, the global probiotic infant formula market size is calculated at USD 1,072.67 million in 2025 and is expected to reach USD 3,071.58 million by 2034, reflecting at an impressive CAGR of 12.4% from 2025 to 2034. This rapid growth highlights the increasing adoption of probiotic-based formulations among infant nutrition brands as parents and healthcare professionals increasingly recognize the importance of gut health in early childhood development.
Ottawa, Oct. 22, 2025 (GLOBE NEWSWIRE) — The global probiotic infant formula market size stood at USD 954.33 million in 2024 with a forecasted growth trajectory from USD 1,072.67 million in 2025 to USD 3,071.58 million by 2034, according to a report published by Towards FnB, a sister firm of Precedence Research.
The market is experiencing growth due to rising digestive problems among infants, improved gut health in infants, and higher demand for probiotics to enhance infant gut health and improve digestion.
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Key Highlights of the Probiotic Infant Formula Market
Product Innovation Helping the Growth of Probiotic Infant Formula
The probiotic infant formula market is observing growth due to rising health consciousness among parents for infant health, changing lifestyles, and the growing population of working mothers. Product innovation, helpful to introduce more nutritional elements in infant formula for improved and healthy digestion, is another major factor for the growth of the market. Availability of ready-to-eat and ready-to-feed infant formula in convenient packaging further fuels the growth of the market for probiotic infant formula, as it can be easily carried while traveling outdoors to allow parents to feed the child easily.
New Trends of the Probiotic Infant Formula Market
According to Vidyesh Swar, Principal Consultant at Towards FnB, “Multi-strain and synbiotic formulations are expanding faster than single-strain products, driven by clinical validation, transparent labeling, and increased parental awareness of gut health benefits. Manufacturers are introducing more organic-certified, sustainable, and HMO-enriched products to strengthen consumer trust globally.”
Innovation in Probiotic Infant Formula
Impact of AI in the Probiotic Infant Formula Market
Artificial intelligence (AI) is profoundly transforming the probiotic infant formula market by driving innovation, enhancing quality control, and supporting personalized nutrition. In research and development, AI-powered algorithms analyze large datasets from microbiome research, clinical studies, and infant health data to identify optimal probiotic strains that promote gut health, immunity, and overall development. Machine learning models simulate the interaction between probiotic strains and infant microbiota, helping manufacturers design formulas that are both safe and effective for specific age groups or health conditions, such as colic or lactose sensitivity.
In manufacturing, AI-driven predictive analytics optimize fermentation and formulation processes, ensuring consistent probiotic viability and potency throughout production and storage. Computer vision and AI-enabled sensors strengthen quality control by detecting contamination, verifying bacterial counts, and ensuring product stability, key factors in maintaining efficacy and safety. AI also assists in developing next-generation probiotic blends by predicting synergistic effects between different strains and nutritional ingredients, reducing R&D time and cost.
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Recent Developments of the Probiotic Infant Formula Market
Trade Analysis of the Probiotic Infant Formula Market: Import & Export Statistics
Top Importers and Demand Centers
China: China remains the single largest importer of infant formula globally, driven by its sizable infant population and consumer preference for imported, high-quality, and trusted brands. The country’s post-pandemic reopening and easing of import regulations have reignited demand for probiotic and premium infant formulas from New Zealand, Europe, and the U.S.
Southeast Asia and the Middle East: Markets such as Vietnam, Indonesia, Saudi Arabia, and the United Arab Emirates are rapidly expanding their imports of probiotic infant formula. Rising incomes, urbanization, and increased awareness of infant nutrition contribute to this steady growth in demand.
North America and Europe: While these regions are primarily production hubs, they also import specialized probiotic strains and value-added formulations for domestic repackaging or further processing.
What Are the Growth Drivers of the Probiotic Infant Formula Market?
The probiotic infant formula market is observed to be growing due to multiple factors, such as the growing population of working mothers, rapid urbanization, changing lifestyles of consumers, and various other similar factors. Infant formulas have essential bacteria helpful to keep the gut of infants healthy and also help to strengthen their immunity. Hence, such factors further help to fuel the growth of the market. Higher demand for ready-to-eat and ready-to-feed infant formulas allows working mothers to save time and feed their child conveniently, further helping the growth of the market. Availability of different types of infant formulas on different distribution channels also helps to fuel the growth of the market.
Challenge
How are Regulatory Hurdles Hampering the Growth of the Market?
Regulatory hurdles may slow the growth of the probiotic infant formula market. There are different global and local regulations for the production of infant formula, and there are different rules for their trading as well. Hence, it creates issues in the exportation of such products internationally. It also creates issues for healthcare providers and caregivers due to the insufficiency of stock. Hence, such issues may obstruct the growth of the market for probiotic infant formula.
Opportunity
How Have Product Innovations Been Helpful for the Growth of the Probiotic Infant Formula Sector?
Innovation in infant formula in the form of its elevated nutritional profile, palatable flavors, improved formulation of easy digestion, strengthened immunity, and other supportive factors aids the growth of the market. Availability of such products online and in stores further fuels the growth of the probiotic infant formula market. Specialized infant formulas with added nutrients further fuel the growth of the market.
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Probiotic Infant Formula Market Regional Analysis
Asia Pacific Led the Probiotic Infant Formula Market in 2024
Asia Pacific led the probiotic infant formula market in 2024 due to higher demand for natural and organic infant formulas in the region to maintain the safety and nutrition of infants. Growing population, rapid urbanization, growing population of working mothers, and changing lifestyles of consumers are other major factors for the growth of the probiotic infant formula sector. Countries such as India, China, Japan, and South Korea have made major contributions to the growth of the market in the region. Growing health consciousness among parents for their infant’s health is another major factor for the growth of the market.
North America is Observed to Be the Fastest-Growing Region in the Foreseeable Period
North America is observed to be the fastest-growing region in the foreseen period due to higher demand for ready-to-eat and ready-to-feed formulas, which are helpful for the growth of the probiotic infant formula market in the foreseen period. Changing consumer lifestyles, a growing population of working mothers, increasing government regulations, and supportive initiatives further aid the growth of the market. The US and Canada will make a major contribution to the growth of the probiotic infant formula market in the foreseeable period.
Probiotic Infant Formula Market Report Scope
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Probiotic Infant Formula Market Segmental Analysis
Age Group Analysis
The infants (0-3 months) segment led the probiotic infant formula market in 2024 due to rapid urbanization, growing population of working mothers, and higher demand for formulas trusted by pediatricians and hospitals for the complete safety of an infant’s diet. The rising birth rate of developing nations is another major factor for the growth of the probiotic infant formula market. The infant milk formula is another safe option, further fueling the growth of the market. Such products are tested and then introduced in the market for the complete safety of a child and to allow parents to trust the product for its use.
The toddlers segment (1-3 years) is expected to grow in the foreseen period as the product has multiple health benefits for toddlers, such as supporting elements for toddlers, having useful bacteria for toddlers’ gut microbiome, and being helpful to support the digestive system of toddlers. The segment also plays a vital role in the growth of markets, as such products are essential for toddlers to keep them safe from any kind of antibiotic-related infectious diarrhea, improve iron absorption, support weight gain, and other beneficial factors.
Ingredient Analysis
The Bifidobacterium segment led the probiotic infant formula market in 2024, as it helps to enhance the gut microbiome of infants and toddlers, which is helpful for their easy digestion and improved gut lining. The segment also enhances other beneficial factors for infants, such as protection from metabolic disorders, obesity, and diarrhea, and is also helpful in improving digestion. The segment also helps to establish essential gut microbiota for improved digestion in infants. The bacteria also help to reduce inflammation in early life, improve immunity responses, further leading to enhanced immunity, further fueling the segment’s growth as well.
The lactobacillus segment is observed to grow in the foreseen period, as the bacteria, when used in the preparation of infant formula, help to lower the chances of diseases such as diarrhea, infections, and colic by strengthening the immune system, which is helpful for the growth of the probiotic infant formula market. The bacteria also help to improve the gut barrier of infants and lower the chances of pathogen attack. The bacteria help to maintain gut health and develop essential gut bacteria. The bacteria help to lower the gut infection and also help to keep the infants safe from commonly observed digestive issues such as colic and diarrhea.
Formulation Analysis
The powdered formula segment led the probiotic infant formula market in 2024 due to its longer shelf life, improved formula, ease of carrying, and cost-effectiveness. Such factors help to fuel the growth of the market. The powdered formula allows parents to mix an adequate amount of formula with water and feed to an infant for a healthy gut with complete nutrition. The market also observed growth as the proper usage of the product provides viability, cost-effectiveness, and is also helpful to maintain the freshness of the product.
The ready-to-feed segment is expected to grow in the foreseen period due to enhanced convenience, a growing population of working mothers, and higher demand for nutritious and convenient options, which is helpful for the growth of the probiotic infant formula market in the foreseen period. Increasing disposable income and urbanization are other major factors for the growth of the market. The market also observes growth due to higher demand for safe and nutritious products that help to strengthen the digestive system and immunity of infants.
Distribution Channel Analysis
The offline segment led the probiotic infant formula market in 2024, as the availability of different types of nutritious infant formulas in supermarkets and hypermarkets makes it easy for parents to buy the right product. Such stores have different types of infant formulas in stock, depending on the age of the child, to get the right product with the right nutritional elements. Such stores have a separate section with products stacked conveniently for parents to allow them to shop for the right products and get detailed information about them as well.
The online segment is observed to be the fastest growing in the foreseen period due to convenience, the growing population of working mothers, and cost-effectiveness as well. The online segment allows parents to read the product details and order the right product as per their infant’s requirements. Different types of formulas available in different flavor options also help the growth of the probiotic infant formula market in the foreseeable period. The parents can also glance through the reviews of the product posted by other consumers for detailed information.
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Additional Topics Worth Exploring:
Top Companies in the Probiotic Infant Formula Market and Their Strategic Developments
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