The one-and-done, easy-to-apply baked foundation that “Real Housewives” like Kyle Richards and Bethenny Frankel use is seriously marked down for October Prime Day. Oh, and it’s received Oprah’s stamp of approval, as well.
The Italian-made Laura Geller Baked Balance-N-Brighten Color Correcting Foundation offers baked and marbled swirls for a natural look — and starts at around $20 during the sale event.
Offering a demi-matte finish, the compact is made with centella asiatica and white tea extracts to help hydrate skin, and as with the entire line, it’s formulated with those over 40 in mind (but is suitable for users of all ages!).
In the social post, Richards first applies the brand’s beloved Spackle Skin Perfecting Primer — which is also almost 50% off right now — for a “nice, clean canvas.” She then uses a fluffy brush to apply the foundation, saying it gives “such a smooth finish” and adding that in conjunction with the primer, it gives a “perfect, smooth glow.”
It’s also part of “RHONY” legend Frankel’s “everyday glowy makeup,” according to a July Instagram post shared in partnership with Laura Geller. Over 37,000 Amazon shoppers have likewise given the bestseller five stars.
Oprah has included several of the brand’s beauty products on her “Favorite Things” lists over the years, and Frankel’s also name-checked the Best of the Best Baked Palette, which gets high marks for being a travel-friendly, all-in-one option with colors for the face, cheeks, and eyes.
We’re still not over Paulina Porizkova’s 2021 campaign with the brand, which included her in a bikini, celebrating her strength as she gets older.
The legendary supermodel knows a thing or two about embracing every stage of life, having just gotten engaged earlier this year.
These Prime Big Deal Days discounts are only good for another 36-ish hours and counting, so don’t delay in scooping up these favorites while you can!
Amazon’s fall Prime Day sales begin on Tuesday October 7 at 12:01 a.m. PT and runs through Wednesday October 8 at 11:59 p.m. PT.
For those who already know and love July Prime Day, Amazon’s Prime Big Deal Days similarly offers major discounts for 48 hours, but with a bigger focus on holiday gifts to shop ahead of Black Friday and Cyber Monday.
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2026, it’s safe to assume it will take place in mid-July. Keep an eye out for Amazon to kick off the holidays with Black Friday sales in November! Page Six Style will have all the latest news here.
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to pinpointing the season’s next big fashion trends to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
