Finzer Rejects Talk of Pivot Away from NFTs
Devin Finzer, CEO of OpenSea, denied claims that the marketplace is abandoning non-fungible tokens, saying the firm is expanding into a broader platform for all onchain assets. In a post on X, Finzer said October trading volume reached $2.6 billion, with more than 90% of that from token trading, describing it as the start of OpenSea’s transition to “trade everything.”
“We’re building the universal interface for the entire onchain economy — tokens, collectibles, culture, digital and physical,” Finzer told crypto outlet Cointelegraph. “If it exists onchain, you should be able to trade it on OpenSea, across any chain, while keeping full control of your assets,” he said.
Founded in 2017, OpenSea was the first major NFT marketplace and dominated the sector for years before losing share to competitors such as Blur during the 2023 market downturn. It regained momentum this April, capturing more than 40% of global NFT volume and now holds a 51% market share, according to data provider NFTScan.
Investor Takeaway
‘Trade Everything’ and the Onchain Economy
Finzer said the company is repositioning as the “interface layer for the entire onchain economy,” integrating token swaps and portfolio management across 22 blockchains. “We realized the same infrastructure that unified NFT trading can unify all onchain trading,” he said. “Now users can swap from Solana to Ethereum, trade any token, manage any asset — all in one place.”
He described OpenSea’s approach as an alternative to both centralized and decentralized exchanges: “Unlike CEXs, you keep your keys. Unlike DEXs, the complexity is invisible. We aggregate liquidity across 22+ chains into one seamless experience.”
Finzer dismissed suggestions that NFTs are no longer central to the business. “Everything onchain is core to our model — that’s what ‘trade everything’ means,” he said. The company is building a crosschain environment where NFTs, tokens, and other digital assets coexist within one trading interface.
Expansion Plans and Upcoming Launches
OpenSea plans to launch a new mobile app before the first quarter of 2026, bringing instant crosschain swaps and portfolio tracking to mobile devices. Finzer said the goal is to make “onchain trading as easy as checking Instagram.”
The company also confirmed plans for a governance token, SEA, to be issued by the OpenSea Foundation in early 2026. The token will support governance and participation across the OpenSea ecosystem. Its broader roadmap includes perpetual futures, expanded mobile access, and what it calls “true crosschain abstraction,” allowing users to trade any token across any chain without managing multiple wallets or bridges.
Data shows OpenSea has reclaimed its lead in the NFT sector and is now using that base to move into fungible tokens and derivatives trading. Analysts say the shift could diversify revenue beyond NFT fees, while integrating with the growing infrastructure for tokenized assets.
Investor Takeaway
Competition and Industry Outlook
The move comes as NFT marketplaces adapt to falling trading volumes and the rise of multi-asset exchanges. Rivals such as Blur and Magic Eden have already introduced token swaps, pushing traditional NFT platforms to broaden their offerings. OpenSea’s transition aligns with a wider shift across the industry toward unified, onchain trading environments.
For Finzer, the shift represents a return to growth rather than a departure from the company’s roots. “The NFT boom was just the start of something bigger,” he said. With onchain assets increasingly overlapping, OpenSea’s “trade everything” strategy aims to capture that convergence — and restore the dominance it enjoyed during the early years of the NFT market.
