OpenAI has unveiled a new ChatGPT feature called “Pulse,” designed as a personal assistant that “works for you overnight” to provide daily, personalized updates tailored to user interests.
The launch comes amid a growing trend of retail traders using AI tools to assist with stock selections and even cryptocurrency trading.
“Since ChatGPT’s debut, it’s always required users to ask questions. There’s a certain magic in being able to get answers that help you learn, create, or solve problems,” the company said on Thursday.
“Yet this approach is limited by what you know to ask and places the next steps squarely on your shoulders,” they added.
Pulse gathers insights from chat histories and direct user feedback to determine what’s most relevant to each individual before delivering personalized updates, OpenAI explained.
“The updates appear in Pulse as topical visual cards that you can quickly scan or expand for more detail, so each day begins with a focused set of information,” the company said.
In a demo, OpenAI showed ChatGPT asking a user what they wanted updates on by the next morning—ranging from local news and trail run suggestions to learning Italian.
Crypto traders, for example, could choose to receive regular updates on cryptocurrency markets and news through Pulse.
The feature is part of OpenAI’s push to make ChatGPT more proactive and personalized, rather than purely reactive, CEO Sam Altman said in an X post.
A preview version of Pulse is currently available for Pro subscribers, with plans to expand access to Plus subscribers in the future.
Pulse launches as retail traders increasingly turn to AI chatbots like ChatGPT for real-time market insights and trading advice.
A late-August survey by fintech research firm Finder found that 16% of British investors have used AI for stock recommendations, while 15% rely on it for crypto trading tips.
Even more respondents—40% of the 2,000 surveyed—reported using AI for personal financial guidance, such as budgeting or understanding their credit score. Among younger generations, usage was significantly higher, with 65% of Gen Z (ages 13–28) and 61% of Millennials (ages 29–44) turning to AI for financial advice.
ChatGPT’s Crypto Advice Has Shifted Dramatically
In March 2023, Cointelegraph tested ChatGPT on allocating $100 in crypto to “make as much money as possible in the shortest time,” and it recommended $50 in Bitcoin, $25 in Ether, $15 in Cosmos Hub, and $10 in NFT and Web3 projects.
When asked the same question in 2025, ChatGPT suggested $25 in Solana, $20 in XRP, $20 in ETH, $15 in BTC, and $20 in Little Pepe (LILPEPE)—a failed memecoin with a market cap of just $269,000.
The shift highlights that traders should not rely solely on ChatGPT for crypto guidance. OpenAI has also warned that its models are not intended for professional financial advice.
AI-Driven Trading Spurs Robo-Advisory Market Growth
The growing reliance on AI for stock and crypto tips has fueled a booming robo-advisory market—companies that provide automated, algorithm-driven investment guidance. Research and Markets estimates the sector will expand from $61.75 billion last year to $470.91 billion by 2029, a staggering 660% increase.
Pulse Integrates with Google for Personalized Assistance
OpenAI says Pulse can access Gmail and Google Calendar to draft agendas, suggest tasks, or recommend restaurants while traveling. Updates are presented as visual cards that can be expanded for details, and users can provide thumbs-up or thumbs-down feedback to make the updates more personalized and useful.
