It is a grey morning in Shadwell, east London, but inside the old shell of Tobacco Dock, the gloom gives way to pulsating neon lights, flashy cars and cryptocurrency chatter.
Evangelists for Web3, a vision for the next era of the Internet, have descended on the old trading dock to network for two days. For many, the main event is one man: Reform Party leader and British MP Nigel Farage.
“Whether you like me or don’t like me is irrelevant, I’m actually a champion for this space,” Farage tells the audience of largely male crypto fanatics at the Zebu Live conference.
“Either I’m here to support your community, or your community is here to support me, but either way, this is a trade that works for both of us,” he said.
It is a transactional relationship that Farage is trying to nurture, aping US President Donald Trump’s playbook in the hope that it could grow into a funding base for his next election campaign.
Reform this year became the first major party in the UK to accept donations through bitcoin and other cryptocurrencies.
Farage is now hitting the circuit, attenders at the conference say. A week ago, he appeared at the Digital Assets Summit in nearby Old Billingsgate.
“I want to bring digital assets and crypto in from the cold in London,” he told the Zebu event.
“I realized after being debanked, [cryptocurrency] is the ultimate freedom: being in control securely of your own money, making your own decisions, free from authoritarian government,” he said.
It is an idea that strikes a chord with the libertarian streak among crypto fans, who value the digital currencies for their anonymity and independence from traditional finance.
Many of them became even more anti-establishment following Farage’s dispute with British bank NatWest after it closed his accounts — and they are cheering the Reform leader on, tweeting selfies as he speaks.
It helps that Farage’s hustler shtick is tailor-made for crypto: He said he would have been a crypto trader in the 1980s, adding that he likes to dabble.
His message also seems to chime with many young entrepreneurs, who advocate an anonymized Internet that permeates every aspect of life, while allowing them to get rich quick.
The flashier the better, it seems: at the entrance to the conference, a black Rolls-Royce Wraith convertible advertises CryptoAutos, a platform that allows people to buy or rent cars with cryptocurrency.
The conference is full of new tech, freebies and toys. In one corner, Sam Altman’s start-up Worldcoin displays its silver orbs, inviting passersby to have their eyeballs scanned as part of a project to use biometric verification to distinguish humans from artificial intelligence systems.
It starts deceptively quietly. A panel on how to manage crypto taxation, “HMRC [His Majesty’s Revenue and Customs] and the Ledger of Secrets,” attracts no more than 40 people in a room that could easily seat 200. It is only in the afternoon, when Farage’s keynote speech nears, that the event begins to liven up.
“I don’t like him,” one attender said, “but if he can make people’s daily lives in this industry easier, then people will want to listen to what he has to say … even if they may not agree with his politics.”
Farage is the only major political leader in the UK who has made his stance on cryptocurrency clear — and, in a move that would probably win over much of this crowd in east London, has said he would introduce a bill to cut capital gains tax on crypto assets from 24 percent to 10 percent.
British Prime Minister Keir Starmer’s government has said it wants the UK to become a leader in the tokenization of securities, but neither Starmer nor Conservative leader Kemi Badenoch have been vocal on the topic. For Farage, this small, but well-funded group of crypto fans could be ripe for the taking.
However, there are grumblings of discontent about his cozying up to the sector. Simon Jones, an investor in the open finance startup Baanx, pulled out of the event after Farage’s attendance was announced, saying the conference had turned into a “political festival.”
“He’s just there on a campaign platform, even though it is an industry event, and there is no real scrutiny of him,” Jones said.
“He is taking out of Donald Trump’s playbook and enacting it here. Trump went pro in this sector and raised a lot of money,” he said.
The US president has raised millions of US dollars in political donations from cryptocurrency billionaires alongside other big tech companies, and his family’s crypto ventures have soared in value, boosting the Trumps’ fortunes.
Crypto donations in the UK are falling under more scrutiny amid worries they could obscure the sources of party funding and open the door to hostile foreign actors.
Academics at the UK-based Centre for Finance and Security and the Royal United Services Institute have launched a study on the possible democratic, security and transparency risks posed by these donations.
However, as the conference crowd spills into the nightclub on the other side of the road for the after-party, many seem unfazed that they could hold the key to Farage’s route to power.
“Nigel Farage is one of the only politicians who likes crypto,” one conference-goer said. “It’s smart for him to be here. If crypto people like him, then there’s a lot he can get.”
