Non-fungible token (NFT) sales exceeded $574 million in July, marking the second-highest monthly total of 2025, according to data from NFT tracker CryptoSlam.
This represents a 47.6% increase from June’s $388.9 million, though it still falls short of January’s peak of $678.9 million.
Despite the rise in sales value, total transactions dropped 9% month-over-month—from 5.5 million in June to five million in July. However, the average sale price jumped to $113.08, the highest in six months, signaling increased interest in higher-value NFTs.
The number of unique buyers declined by 17% to 713,085, down from 860,134 in June. Conversely, unique sellers rose by 9% to 405,505. This growing gap between buyers and sellers indicates a trend toward market consolidation, with fewer buyers making larger purchases.
Meanwhile, the overall market capitalization of the NFT space has climbed above $8 billion, up 21% from $6.6 billion on July 24, according to NFT Price Floor.
Ethereum-based collections led the NFT market in July
In July, Ether surged past $3,900—a 62% jump from its August 1 price of around $2,400. At the time of writing, ETH remains above $3,800.
This rally contributed to a rise in valuations for Ethereum-based NFT collections. According to NFT Price Floor, all of the top 10 collections by market capitalization over the past 30 days are based on Ethereum.
CryptoPunks led in total trading volume, recording over $69.2 million. Pudgy Penguins followed with $55.5 million, while the Polygon-based Courtyard NFTs secured third place with $23.8 million.
In terms of growth, Pudgy Penguins outperformed even CryptoPunks in July, with a 65.44% surge in floor price—surpassing other major collections like Bored Ape Yacht Club (BAYC) and Mutant Ape Yacht Club (MAYC).
The Ethereum blockchain recorded $275 million in NFT sales
Ethereum maintained its lead in blockchain-based NFT activity, recording $275.6 million in sales—a 56% increase over the past 30 days, according to CryptoSlam. Bitcoin and Polygon followed with $74.3 million and $71.6 million in sales, respectively.
Cardano posted the highest percentage growth, surging by 102%, while Solana experienced a more modest 8% uptick.
Despite ranking among the top blockchains for NFT sales, Polygon’s sales volume dropped 51.1% compared to the previous month. Similarly, BNB Chain saw a 54% decline in sales.
