Published on August 16, 2025
The launch of the Visit Vietnam platform marks a significant milestone in Vietnam’s efforts to transform its tourism sector through digital innovation. With the integration of AI-powered tools, blockchain security, and a comprehensive service ecosystem, the platform aims to streamline the travel experience, making it easier for tourists to plan, book, and access services seamlessly. By consolidating information across transportation, accommodation, dining, and more, Visit Vietnam addresses long-standing challenges in the industry, such as fragmented data and limited service access. With ambitions of becoming a global tourism super app, the platform not only enhances the visitor experience but also supports Vietnam’s growth as a leader in the digital tourism space.
The “Visit Vietnam” platform launches, featuring an AI-powered travel assistant and blockchain-enabled authentication, with the goal of positioning Vietnam as a frontrunner in digital tourism.
Vietnam has officially rolled out its new national tourism data platform, “Visit Vietnam,” aiming to revolutionize the country’s tourism industry through a unified ecosystem of information, bookings, and cutting-edge technologies. The platform’s launch marks a pivotal moment in Vietnam’s ambition to become a global leader in digital tourism innovation. It was unveiled on August 15 during the “Tourism Data in Digital Economy Development” conference, organized by the National Tourism Authority of Vietnam and the National Data Association.
A Unified Digital Tourism Experience
At its core, Visit Vietnam aims to create a comprehensive digital hub for travelers, combining essential destination details, authentic reviews, and service booking features into a single platform. Designed with the modern traveler in mind, the platform integrates several advanced technologies to enhance the user experience, including an AI-powered Travel Assistant and NDAchain.vn, a blockchain-based system for decentralized authentication and data transparency.
The AI Travel Assistant serves as a personal guide for visitors, offering automatic trip planning and booking services based on user preferences. Meanwhile, NDAchain.vn ensures the platform’s data is secure and transparent, utilizing blockchain to authenticate services and verify transactions. The combination of AI and blockchain not only streamlines the travel experience but also guarantees the reliability of information provided to users.
Visit Vietnam consolidates a variety of services across transportation, accommodation, dining, and loyalty programs, making it easier for tourists to access essential services. With a strong emphasis on security, blockchain technology and tokenization are used to safeguard user data, ensuring that all information within the system is verified and protected.
Addressing Long-Standing Challenges
The introduction of Visit Vietnam is seen as a solution to several longstanding challenges within the country’s tourism sector. Historically, the tourism industry in Vietnam has faced fragmented, disconnected systems that made accessing services cumbersome for travelers. By centralizing data and service options, Visit Vietnam aims to eliminate these barriers, providing a seamless and user-friendly experience for tourists. This approach will not only assist tourists with effortless trip planning but will also empower businesses to create personalized offerings for their customers.
The platform is also set to support the government by providing real-time data to inform policymaking and strategic decisions. By aggregating and analyzing tourism data, Visit Vietnam promises to contribute valuable insights into tourism trends, visitor preferences, and the broader economic impact of the sector.
The Role of Technology in Vietnam’s Tourism Growth
Vietnam’s National Tourism Authority has made digital transformation a central pillar of its strategy to accelerate the growth of the tourism sector. With a goal of attracting 25 million international visitors and serving 150 million domestic tourists in 2025, the government views the adoption of digital platforms as essential to achieving this ambitious target. By leveraging technology, the tourism sector is expected to contribute 8.3% to 8.5% of Vietnam’s GDP by 2025, with plans for double-digit growth in the years following.
Development Roadmap
The development of Visit Vietnam is set to unfold in several stages, with key milestones planned for the coming years.
* October 2025: The initial phase of the platform will focus on the launch of the National Tourism Dashboard 1.0, a government-focused tool designed to offer real-time insights into tourism trends. In addition, a public-facing information portal will be made available for tourists.
* Q2 2026: The second phase will see the public launch of Visit Vietnam, which will feature blockchain-based authentic reviews and AI-powered trip planning tools for travelers.
* APEC 2027: Visit Vietnam will take its next major step with a global debut at the Asia-Pacific Economic Cooperation (APEC) summit, where it will introduce direct booking services, AI-generated itinerary suggestions, and Data-as-a-Service (DaaS) offerings for businesses.
* Post-2027: Looking further ahead, Visit Vietnam aims to evolve into a comprehensive super app, offering one-touch bookings, multimedia integrations, and international reach. This fully integrated platform will not only cater to domestic tourists but also serve international travelers, positioning Vietnam as a global digital tourism hub.
A Vision for the Future
Visit Vietnam’s launch is just the beginning of a broader vision to reshape how tourism is experienced in Vietnam. By combining AI, blockchain, and data transparency, the platform promises to bring unprecedented convenience and security to the tourism industry. As it evolves, the platform will provide travelers with a one-stop solution for all their travel needs, enabling seamless trip planning, personalized services, and easy access to essential resources.
As the country moves towards its digital future, Visit Vietnam will be at the forefront, setting the stage for Vietnam’s emergence as a leading destination for tech-savvy, digitally-connected travelers. The project reflects Vietnam’s commitment to innovation and its vision of becoming a global leader in digital tourism.
Read more on Travel And Tour World
