In an occurring dramatic twist on the crypto-market, the native currency of the Miss AI phenomenon, $MSAI, has shot up by 500 percent after its bonding event on the Xeleb Protocol. The project, which is known to have introduced AI-controlled influencers that have real practicality in digital identity and skin analytics, is indicative of the increased convergence with artificial intelligence, blockchain, and the global beauty market.
In July 2024, the World AI Creator Awards, which featured the Miss AI competition, had more than 1,500 AI-generated personalities worldwide. As opposed to the traditional influencer contests, Miss AI used realism, technical invention, and social media influence as the criteria and this is an indicator of a new era in the development of digital personas. In addition to aesthetics, the event stressed utility-based AI personas, including $MSAI as the core- bridging tokenized beauty and blockchain-based digital identity solutions.
After the end of its bonding event on Xeleb Protocol, price of $MSAI shot up by 500 percent, and the market capitalization of the company rose to about 1.2 million dollars. Most bonding mechanisms are generally related to the use of staking or liquidity pooling to stabilize the supply and establish upward price pressure a tactic which seems to have worked effectively in capturing the attention of the investors.
Image: X post by @CryptoBullsCom
It is notable that the recent rise in the number of early-stage buyers of AI-oriented digital assets shows a strong interest in digital asset projects that involve a combination of real-world use beyond mere speculation. According to industry observers, this momentum may make $MSAI one of the more prominent smaller tokens in the BNB Chain ecosystem, where AI-based initiatives are gaining more and more momentum.
The Xeleb Protocol is the base of the market rollout of the $MSAI, with bonding, staking and trading options. The architecture of Xeleb Protocol is compatible with tokenized ecosystems such as $MSAI, who combine the functionality of AI with blockchain capabilities such as NFT-based ownership, interactive applications, and tracking of digital identities. These integrations are indications of a new stage of convergence of DeFi and digital experiences where the evaluation of projects is based not only on hype but also on practical applications.
The market of AI influencers is on a serious pace. Reading ArtSmart.ai, 63 percent of marketing practitioners intend to incorporate AI-influencers into their campaigns in 2025. This is in line with a wider trend, where 76 percent of C-suite executives state they are allocating more budget to influencer marketing in accordance with the 2025 digital trend report by DEPT.
Influencers such as Miss AI are also attractive to brands due to their customizability, affordability, and 24/7 presence on social media, aspects that younger audiences, such as Gen Z, where 70 per cent follow social media influencers every day, find especially appealing.
