HYDERABAD, India, Nov. 3, 2025 /PRNewswire/ — According to Mordor Intelligence, the spa market size is valued at USD 155.25 billion in 2025 and is expected to grow to USD 211.71 billion by 2030, reflecting a 6.4% CAGR. This growth is driven by rising global health awareness, a resurgence in international travel, and the increasing integration of technology into wellness services. Technology investments, such as AI-guided massage robots and cloud-based booking systems, are helping spa operators improve efficiency and offset staffing challenges.
Key Market Drivers
Growth of Experiential Spa Travel in Wellness Tourism
Wellness tourism has become a central part of travel, with more tourists incorporating spa treatments into their trips. This shift is increasing spending, particularly in regions like Asia-Pacific, where wellness travel is flourishing. Spa operators are enhancing their offerings with immersive experiences, blending local healing practices and modern therapies to create unique, high-value travel experiences for visitors.
Health-Focused Spa Services for the Ageing Demographic
As the ageing population grows, more seniors are seeking spas for therapies that help manage chronic pain and stress. Some countries are even covering spa treatments through insurance, recognizing their health benefits. Spa operators are adding medical services like physiotherapy and diagnostics to meet this demand. This shift is driving the spa industry toward more clinical offerings, attracting older consumers seeking wellness and longevity treatments.
Regional Spa Market Dynamics
Europe remains a leader in the spa market, bolstered by Germany’s extensive medicinal bath network and France’s publicly funded thermal treatment infrastructure. As healthcare policies evolve, spa operators are diversifying into services like hyperbaric oxygen therapy to attract wellness-focused clients.
Asia-Pacific is experiencing rapid spa market expansion, fueled by rising incomes and tourism. China’s hot-spring resorts and Japan’s blend of tradition and modernity are attracting more visitors, while Southeast Asia capitalizes on medical tourism, offering recovery alongside wellness services.
North America’s spa market is evolving through innovative upselling strategies in hotel spas and the expansion of successful franchises like Massage Envy. Unique offerings, such as Canadian wilderness retreats and Mexican thermal springs, diversify the region’s appeal to experience-seeking travelers.
Key Market Segments
By Service Type:
Massage and Body TreatmentsFacials and Skin CareBeauty and Grooming (Nails, Hair)Hydrotherapy and Thermal/Mineral SpringsMedical / Medi-Spa TreatmentsOthers (Aromatherapy, Reiki)
By Facility Type:
Day / Club SpasDestination and Resort SpasHotel / Cruise-Ship SpasMedical SpasThermal and Mineral Spring Facilities
By Booking Channel:
On-site / Walk-inOnline and Mobile App Bookings
By End User:
WomenMenCouplesFamily / Group
By Region:
North AmericaSouth AmericaAsia-PacificEuropeMiddle East & Africa
Overview – Spa Industry
Study Period
2019-2030
Market Size Forecast
USD 211.71 billion (2030)
Industry Expansion
Growing at a CAGR of 6.45% during 2025-2030
Largest Market
Europe continues to dominate the global market
Fastest Growing Market for 2025-2030
Asia-Pacific projected to witness the fastest growth rate
Companies Covered in this Spa Research Report
Four Seasons Hotels & ResortsMarriott International (Heavenly Spa, Remede)Mandarin Oriental Hotel GroupHilton Worldwide (Eforea)Steiner Leisure (OneSpaWorld)Minor International (Anantara Spa)Accor Hotels (Fairmont & Sofitel Spas)Hyatt Corporation (Miraval, Exhale)Six Senses Hotels Resorts SpasBanyan Tree HoldingsCanyon RanchChampneys Health ResortsLanserhof GroupThe Red Door by Elizabeth ArdenMarriott Vacations Worldwide (Spa by JW)L’Occitane en Provence SpasHand & Stone Massage and Facial Spa Massage EnvyPlanet Beach Spray & SpaHot Springs Resort & SpaShangri-La Hotels & Resorts (Chi Spas)ESPA InternationalCOMO ShambhalaNuffield Health Wellbeing & Beauty
Read the detailed industry insights on the Spa Market: https://www.mordorintelligence.com/industry-reports/spa-market?utm_source=prnewswire
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