Analysts remain bullish on MicroStrategy’s stock, predicting the MSTR stock to hit $590.
Microstrategy stock recorded massive gains amid its aggressive bets towards Bitcoin (BTC), which has gained notable traction from the market participants.
However, the Company has faced legal woes recently, which have sparked discussions in the market.
Although the recent movements of the stock indicate that the investors remain optimistic about the future performance of the company.
MicroStrategy Stock (MSTR) has added around 0.43% in the pre-market trading session on Friday and exchanged hands at $403.99. Notably, the MicroStrategy stock recently closed with a gain of 7.76% rising to $402.28 on July 1.
The stock extended its weekly gains to around 3.5%, while recording a surge of over 8% over the last 30 days. On a year-to-date (YTD) basis, the MSTR stock has added about 39%.
Meanwhile, the surge comes amid a rally in the major crypto stocks like Coinbase, Circle, and others.
The COIN stock has added about 42% on a YTD basis, while the CRCL stock rocketed about 474% since its Wall Street debut.
Notably, Coinbase has also gained traction with its recent move to buy LiquiFi. Besides, the latest reports also indicate that COIN stock might hit the $510 level soon.
MicroStrategy Stock has continued to soar despite a recent class-action lawsuit and a significant unrealized loss on its Bitcoin holdings.
MicroStrategy, which has rebranded itself as a “Bitcoin Treasury Company,” has been aggressively accumulating Bitcoin since 2020.
However, its adoption of a new accounting standard, ASU 2023-08 has led to a $5.9 billion unrealized loss on its digital assets in the first quarter of 2025.
The lawsuit, filed by Pomerantz Law Firm, alleges that MicroStrategy made false and misleading statements about its Bitcoin-focused investment strategy and treasury operations.
The company is accused of downplaying the risks associated with Bitcoin’s volatility and the potential losses it could recognize on its digital assets.
MicroStrategy’s stock price did take a hit after the company disclosed the $5.9 billion unrealized loss, falling 8.67% to $268.14 per share.
However, the stock has since rebounded, suggesting that investors remain bullish on the company’s Bitcoin strategy.
The company’s decision to adopt ASU 2023-08, which requires publicly traded companies to measure their crypto assets at fair value, has had a significant impact on its financial statements.
Prior to its adoption, MicroStrategy accounted for its Bitcoin holdings under a cost-less-impairment model, which did not reflect the assets’ true market value.
Notably, MicroStrategy has recently acquired 4,980 additional BTC for $531.9 million. With this accumulation, its total BTC holding was 597,325 Bitcoin.
Despite the recent legal drawbacks, analysts have remained bullish on the future performance of the stock.
For context, TD Cowen analysts have reiterated their Buy rating and $590 price target, citing the company’s aggressive Bitcoin acquisition strategy as a key driver of growth.
The company’s Bitcoin-focused strategy has been a resounding success, with MicroStrategy purchasing 69,140 Bitcoins in Q2 2025.
This exceeds TD Cowen’s estimate of 66,000 Bitcoins and has generated over $4 billion in Bitcoin dollar gains.
According to TD Cowen’s projections, MicroStrategy’s Bitcoin holdings are expected to continue growing, with the company projected to hold over 850,000 Bitcoins by the end of fiscal year 2027, representing 4.1% of all Bitcoins ever mined.
The company’s financial performance is also expected to benefit from its bitcoin strategy. TD Cowen estimates a Bitcoin yield of 26.1% for fiscal year 2025, up from 25.8%, with Bitcoin dollar gains expected to reach $11.9 billion.
This growth in bitcoin holdings and yields has contributed to the company’s stock price surge. A review of MicroStrategy’s stock chart reveals several key levels to watch.
The stock has been trading above its 50-day and 200-day moving averages, indicating a bullish trend.
However, the Relative Strength Index is nearing neutral levels after being oversold, suggesting that the stock may be due for a correction.
The Moving Average Convergence Divergence indicator is showing signs of a bullish crossover, which could indicate further upside potential.
Key resistance levels to watch include $323.40, $364.95-$444.63, and $542.84. On the downside, support levels include $280.49, $227.28-$200.00, and $182.84-$152.26.
These levels will be crucial in determining the stock’s trajectory in the coming months. While MicroStrategy’s Bitcoin-focused strategy has been successful, it also poses significant risks.
The company’s high debt-to-equity ratio and reliance on Bitcoin’s performance make it vulnerable to market fluctuations.
Regulatory developments and changes in market sentiment could also impact the stock’s trajectory.
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