8th September 2025 – (New York) Michael Saylor’s Bitcoin strategy shows no signs of slowing down. On 8th September, his company, Strategy, announced the acquisition of an additional 1,955 BTC for approximately $217.4 million. This latest purchase was made at an average price of $111,196 per bitcoin, underscoring the company’s strong belief in the long-term value of the asset despite its volatility.
With this purchase, Strategy’s total bitcoin holdings have now reached an impressive 638,460 BTC. The firm has invested a cumulative $47.17 billion in these acquisitions, resulting in an average purchase price of $73,880 per bitcoin. At current market levels, Strategy is enjoying significant unrealised gains while maintaining a robust 25.8% year-to-date yield for 2025.
This accumulation reflects Saylor’s strategy of consistently acquiring bitcoin during both bullish and bearish phases. The company has consistently stated that bitcoin is its primary treasury reserve asset, and gradually increasing its holdings is a core aspect of its corporate strategy.
The recent acquisitions were financed through proceeds from various at-the-market (ATM) share offerings, including STRF ATM, STRK ATM, and MSTR ATM. Between September 2 and September 7, Strategy sold over 750,000 shares via these vehicles, raising more than $217 million in net proceeds, which were swiftly reinvested into bitcoin.
The ATM programme has proven to be an effective financing tool for Strategy, allowing for efficient capital raising while sustaining its accumulation momentum. As of September 7, the company has billions available for future issuances and bitcoin purchases, providing flexibility to capitalise on favourable market conditions.
Saylor has been a prominent advocate for bitcoin, viewing it not only as a hedge against inflation but also as the digital equivalent of gold. With over 638,000 BTC under management, Strategy is the largest corporate holder of bitcoin by a considerable margin. The timing of the latest acquisition — above $111,000 per coin — indicates confidence in bitcoin’s potential for further price increases. Analysts suggest that these bold purchases may reflect expectations of new all-time highs in the near future, supported by institutional demand and market scarcity.
Additionally, Michael Saylor has entered the Bloomberg Billionaire Index this week, boasting an estimated net worth of $7.37 billion. This marks his debut on the list, positioning him at 491st place, following a nearly $1 billion increase in his fortune since the beginning of 2025, representing a 15.8% rise.
