Murano, a Nasdaq-listed Mexican real estate and hotel franchise, has officially added Bitcoin to its corporate treasury, aligning itself with the growing trend of companies embracing BTC. The firm also revealed it is exploring the acceptance of Bitcoin payments and the launch of BTC-based reward programs.
According to a recent press release, Murano made an initial purchase of 21 BTC prior to the public announcement. At current market value, the holdings are worth approximately $2.27 million.
To fund its Bitcoin acquisition strategy, Murano plans to enter into a standby equity purchase agreement with Yorkville for up to $500 million. The majority of the capital raised from share sales will be allocated toward expanding its Bitcoin treasury.
In addition to purchasing BTC, the company is evaluating operational changes, including enabling Bitcoin payments across its hotel properties and integrating BTC-focused customer loyalty initiatives.
Murano also intends to undertake sale-and-leaseback transactions, aimed at unlocking capital to support its long-term Bitcoin accumulation goals. The firm emphasized that its move into Bitcoin does not mark a departure from its core real estate and hospitality business. Instead, the company plans to operate both strategies in tandem.
Murano’s approach mirrors that of Metaplanet, Asia’s largest corporate Bitcoin holder. Originally a Tokyo-based hotel operator, Metaplanet has shifted focus to Bitcoin investment while still managing hotel assets. It currently owns a property in Tokyo that is set to relaunch as “The Bitcoin Hotel” by Q1 2026, according to its publicly shared manifesto.
As part of its broader capital-raising strategy, Murano plans to focus on real estate development to enhance capital efficiency, improve balance sheet liquidity, and boost shareholder returns. Among the projects highlighted is the next phase of its ongoing Grand Island Cancun development, which will feature new residential condominiums.
Murano Chairman and CEO Elias Sacal emphasized that the company’s new Bitcoin treasury strategy is designed to complement—not replace—its core operations in real estate and hospitality. He expressed confidence that Bitcoin investments will strengthen the firm’s overall asset portfolio.
“We see Bitcoin as a transformative asset that not only offers long-term growth potential but also strengthens our balance sheet against inflation and systemic risk,” Sacal said.
In a further sign of its commitment to the Bitcoin ecosystem, Murano recently joined the “Bitcoin for Corporations” alliance—an initiative spearheaded by BTC Inc and Michael Saylor’s firm, Strategy. The group aims to promote corporate Bitcoin adoption, with guidance from leading BTC-focused enterprises, including the world’s largest corporate holder of Bitcoin.
