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Reading: Mexican authorities accuse Adidas of cultural appropriation in their sandal design
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Press Releases

Mexican authorities accuse Adidas of cultural appropriation in their sandal design

Last updated: August 9, 2025 8:55 am
Published: 9 months ago
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MEXICO CITY — Mexican authorities are accusing sportswear company Adidas of plagiarizing artisans in southern Mexico, alleging that a new sandal design is strikingly similar to the traditional Indigenous footwear known as huaraches.

The controversy has fueled accusations of cultural appropriation by the footwear brand, with authorities saying this is not the first time traditional Mexican handicrafts have been copied. Citing these concerns, local authorities have asked Adidas to withdraw the shoe model.

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