Meta has introduced USDC payouts for creators on its platforms in the Philippines and Colombia, with plans to expand the feature to more markets.
Creators who enroll in the program can receive payments directly into crypto wallets on the Solana and Polygon networks. However, Meta does not provide an in-app option to convert USDC into local currency, meaning users must rely on external exchanges for fiat conversion.
For now, the rollout is limited to select creators in the two countries, but Polygon said the service is expected to expand to over 160 markets in the near future.
“Live in Colombia and the Philippines, with 160+ markets coming, users now get faster settlement with USDC while gaining access to dollar-denominated assets,” Polygon said, adding that the initiative is designed to improve creators’ financial flexibility.
Stablecoins are increasingly seen as one of crypto’s most practical use cases. Lamine Brahimi, co-founder and managing partner at Taurus, recently told Cointelegraph that financial institutions across Europe are actively choosing infrastructure partners to support stablecoin adoption.
Creator payouts and scale
Creators who choose stablecoin payouts on Meta platforms can link a third-party crypto wallet to receive earnings. The company noted, however, that it may switch to alternative payment methods if technical issues or unforeseen circumstances arise.
Meta’s creator ecosystem spans influencers, educators and entertainers earning through platforms like Facebook and Instagram. The company said it paid nearly $3 billion to creators in 2025, marking a 35% increase from the previous year.
Stablecoin market context
Circle’s USDC is currently the second-largest stablecoin, with a market capitalization exceeding $77 billion, according to DefiLlama. It trails Tether’s USDt (USDT), which remains the market leader at roughly $189 billion.
A look back at Meta’s earlier attempt
Meta’s latest push into stablecoin-based payouts follows its abandoned project Diem, which was scrapped in 2022 after regulatory pushback. The initiative faced criticism over privacy, antitrust concerns, and potential risks to financial stability, alongside uncertainty around crypto regulations.
In early 2022, the project acknowledged that it could not proceed following discussions with US regulators, ultimately selling its assets to Silvergate Capital Corporation.
